The End of Bias

How We Change Our Minds

By: Jessica Nordell

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Paperback | 30 November 2021

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368 Pages

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23 x 15 x 3.5

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Discover how we can all work to end one of the most corrosive issues of our time: unconscious bias.

Implicit bias affects us all, every day of our lives. But it can be overcome. Here's how we begin to change our minds.

Implicit bias leads us to discriminate on the basis of race, gender, age, body type and a host of other factors. It robs organizations of talent, science of breakthroughs, art of wisdom, politics of insight, individuals of their futures, and communities of justice.

But implicit bias is a problem that can be solved. For the past thirty years, scientists, psychologists, teachers and entrepreneurs have been coming up with ways to overcome our biases and end unconscious discrimination.

In this landmark book, Nordell meets the people and organisations whose discoveries are set to change the world, and examines how we might begin to eliminate the biases that have settled in our societies, and even in our own minds.

About the Author

Jessica Nordell is a journalist, award-winning radio producer and writer who studied at Harvard University and the University of Wisconsin-Madison, and now lives in Minneapolis. As a young journalist, her newfound success at landing pitches under her initials, rather than her full name, sparked her fascination with unconscious bias. Since then, her groundbreaking work has appeared in the Atlantic, New Republic and New York Times, among other publications. The End of Bias is her first book.

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