The End of Bias

Can We Change Our Minds?

By: Jessica Nordell

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Paperback | 20 September 2022

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Paperback
368 Pages

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20 x 13 x 3

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$24.99

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Unintentional bias is one of the great social problems of our time; its effects are corrosive, even lethal. But it can be overcome. Here's how.

Drawing on ten years of immersion in the topic, Nordell digs into the cognitive science and social psychology that underpin efforts to eliminate bias, meets the people working to end it, and reveals what really works, and what doesn't. Path-breaking, inspiring, indispensable, with clarity and humanity this book lights the way forward.

About the Author

Jessica Nordell is a journalist, award-winning radio producer and writer who studied at Harvard University and the University of Wisconsin-Madison, and now lives in Minneapolis. As a young journalist, her newfound success at landing pitches under her initials, rather than her full name, sparked her fascination with unconscious bias. Since then, her groundbreaking work has appeared in the Atlantic, New Republic and New York Times, among other publications. The End of Bias is her first book.

Industry Reviews

'Despite revolutions in our understanding of bias, we're still much better at documenting the problem than solving it. When it comes to prevention and cure, Jessica Nordell's powerful book is a breakthrough. With state-of-the-art science and gripping narratives, she reveals steps what individuals, groups, and institutions can take to fight prejudice' - Adam Grant, author of Think Again

'In an age of snap judgements and empty moralizing, The End of Bias is a lifeboat. Jessica Nordell accompanies her incredible depth of research with the kind of attention to nuance, self-examination, and genuine compassion that marks the difference between information and wisdom. This book will not just want to make you be a better person - it will convince you that others can be too' - Jenny Odell, author of How To Do Nothing

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