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The End of Business As Usual
Rewire the Way You Work to Succeed in the Consumer Revolution
By: Brian Solis
Hardcover | 28 September 2011 | Edition Number 1
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Today's biggest trends-the mobile web, social media, real-time-have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it.
"To be successful in business, you need to see what others don't. Start with this book. Someone's going to do it, why not you?"
-Mark Cuban, owner of the Dallas Mavericks and Chairman of HDNet
"Innovation has always changed the business landscape. People expect to access information anywhere, anytime, and on any device. Collaborative, cloud, and video technologies are leading this change. As Mr. Solis correctly writes, companies have to lead this change, not follow."
-John Chambers, CEO of Cisco Systems, Inc.
"Winning the hearts and minds of customers with new media experiences will turn them into your most valuable sales force. Solis's book is the map to unleash this treasure."
-Peter Guber, author of Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story
"Your customers will share their experiences both good and bad. Now that everyone is connected, it's amplified and incredibly influential. This book will help you rethink your vision and mission to survive in a new era of digital Darwinism."
-Mark Burnett, Television Executive Producer
Industry Reviews
"An inspirational book to help you to see how you have to review your whole approach towards connected consumers." (Financial Adviser, 23rd February 2012)
"An accessible insight into the way new consumers behave, what you can learn from them and how to communicate with them." (Director, December 2011)
ISBN: 9781118077559
ISBN-10: 1118077555
Published: 28th September 2011
Format: Hardcover
Language: English
Number of Pages: 320
Audience: General Adult
Publisher: John Wiley & Sons Inc (US)
Country of Publication: US
Edition Number: 1
Dimensions (cm): 23.62 x 16.26 x 2.82
Weight (kg): 0.52
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You Can Find This Book In
This product is categorised by
- Non-FictionBusiness & ManagementBusiness Aspects of E-Commerce
- Non-FictionComputing & I.T.Digital Lifestyle & Online World: Consumer & User Guides
- Non-FictionBusiness & ManagementSales & MarketingCustomer Services
- AffiliatesAustralian Businesswomen's NetworkBOOKED For Lunch Authors
- Non-FictionBusiness & ManagementOwnership & Organisation of Enterprises
- Non-FictionBusiness & ManagementSales & MarketingMarket Research
- Non-FictionBusiness & Management