The Evolution of Integrated Marketing Communications
The Customer-driven Marketplace
By: Don Schultz (Editor), Charles H. Patti (Editor), Philip J. Kitchen (Editor)
Paperback | 4 July 2014 | Edition Number 1
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ISBN: 9781138008946
ISBN-10: 113800894X
Published: 4th July 2014
Format: Paperback
Language: English
Number of Pages: 136
Audience: College, Tertiary and University
Publisher: ROUTLEDGE
Country of Publication: GB
Edition Number: 1
Dimensions (cm): 24.38 x 17.27 x 0.76
Weight (kg): 0.25
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