The Expressive Organization

Linking Identity, Reputation, and the Corporate Brand

By: Majken Schultz (Editor), Mary Jo Hatch (Editor), Mogens Holten Larsen (Editor)

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Paperback | 1 August 2000

At a Glance

Paperback
320 Pages

Dimensions(cm)
23.42 x 16.26 x 1.65

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This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with 'the expressive organization'. Such organizations not only understand their distinct identity and their brands, but are also able to express these externally and internally. In order to thrive in an era of transparency and customer choice, the authors argue, organizations will have to be expressive.

Industry Reviews

`challenges current beliefs about organizational identity, reputation, and branding' management abstract `The Expressive Organization is an interesting collection of essays that succeeds by providing a diverse collection of researchers, theorists, and practitioners.' Craig Carroll, Corporate Reputation Review `One of the early strengths of this text is the ensemble of reputable voices called in from a variety of disciplines and business functions sharing a converging interest - but diverging experiences - in identity, branding, and corporate reputation.' Craig Carroll, Corporate Reputation Review `The opening chapters written by the editors provide an excellent historical framework.' Craig Carroll, Corporate Reputation Review `A number of audiences will benefit from the diverse perspectives provided in this text. The well-seasoned scholar will benefit from the conversations and thinking from scholars in other disciplines that one often does not have the time to engage. ... For the student, this text provides a good cross-section of research and thinking allowing the novice to develop a lay of the land in terms of thinking about representation in organizations ... the practitioner is able to benefit from having immediate access to some of the latest and cutting-edge thinking about corporate reputations, organizational identity and branding.' Craig Carroll, Corporate Reputation Review

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