
The Farm on the Roof
What Brooklyn Grange Taught Us about Entrepreneurship, Community, and Growing a Sustainable Business
Hardcover | 5 April 2016 | Edition Number 1
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Hardcover
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In "The Farm on the Roof," the team behind Brooklyn Grange tell the complete story of how their family made their dream a reality. Along the way, they share valuable lessons about finding the right partners, seeking funding, expanding, and identifying potential sources of revenue without compromising your core values lessons any socially conscious entrepreneur can apply toward his or her own venture. Filled with colorful anecdotes about the ups and downs of farming in the middle of New York City, this story is not just about rooftop farming; it s about utilizing whatever resources you have to turn your backyard idea into a sky-high success.
About the Author
Anastasia Cole Plakias is a published writer, photographer, and veteran of the NYC restaurant industry. As co-founder and vice president of Brooklyn Grange, the world's largest green rooftop farm, Anastasia focuses on creating strong and meaningful connections between the farm and the communities it serves. A born-and-raised New Yorker, Anastasia is dedicated to making her native city a greener and more sustainable place to live.
Industry Reviews
--Publishers Weekly
"Brooklyn Grange is the incredible rooftop farm I dream of seeing in every city across the country."
--Alice Waters, Owner Chez Panisse Restaurant, Founder the Edible Schoolyard Project
"Brooklyn Grange represents the best of passion and purity, and every page of this book oozes the sweet nectar of creativity, community, and commercial wisdom. That the story reads like a fast-paced novel simply confirms the power of visionary sustainable businesses."
--Joel Salatin, author, farmer, and owner of Polyface Farm
"The Farm on the Roof tells an unvarnished and gritty tale about what it takes to build a business with purpose and profit. This book is jammed with inspirational stories of overcoming entrepreneurial challenges and provides endless lessons that can be applied to any organization."
--Eric Ryan, cofounder of Method and Olly
"The remarkable tale of how a bunch of savvy do-gooders turned their socially conscious dreams into an innovative and economically thriving reality. The Farm on the Roof is an engrossing story of how hard work, ingenuity and an utter refusal to settle for the status quo led to the largest for profit green roof farm in the world."
--Joe Bastianich, author of Restaurant Man, restauranteur, and TV personality
"This book answers the big, tormenting question: how can a small, organic, local farm become financially independent? It's a blue print for sustainable agriculture, which requires not only that we don't pollute Mother Earth, but that we find ways to make farming work financially in order to perpetuate and sustain it."
--Isabella Rossellini, actress, filmmaker, and conservationist
"The Farm on the Roof is not just a heartwarming success story about how a group of young people with a shared dream faced every challenge head on to reach their goal. It's also the story of the search for a new way of living, one that makes the reader reflect on the endless opportunities sprouting in the streets of our cities."
--Carlo Petrini, founder of the international Slow Food movement
ISBN: 9781592409488
ISBN-10: 1592409482
Published: 5th April 2016
Format: Hardcover
Language: English
Number of Pages: 288
Audience: General Adult
Publisher: Penguin Group USA
Country of Publication: GB
Edition Number: 1
Dimensions (cm): 21.7 x 14.7 x 2.7
Weight (kg): 0.42
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You Can Find This Book In
This product is categorised by
- Non-FictionBusiness & ManagementEntrepreneurship / Start-ups
- Non-FictionSociety & CultureCultural StudiesFood & Society
- Non-FictionIndustry & Industrial StudiesPrimary IndustriesAgriculture & Related Industries
- Non-FictionEngineering & TechnologyAgriculture & FarmingSustainable Agriculture
- Non-FictionEarth Sciences, Geography, Environment, PlanningThe EnvironmentSustainability
- Non-FictionGardeningGreenhouses
- Non-FictionSociety & CultureSocial Issues & Processes