The Fashion Forecasters : A Hidden History of Color and Trend Prediction - Regina Lee Blaszczyk

The Fashion Forecasters

A Hidden History of Color and Trend Prediction

By: Regina Lee Blaszczyk (Editor), Ben Wubs (Editor)

Hardcover | 8 March 2018

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This book sheds light on the hidden history of one of the driving forces in the business of fashion - trend forecasting. Exploring the inner workings of color and trend prediction for fashion over the past two centuries, from Europe to America to Asia, it offers the first historical treatment of the rise and growth of the industry within the global fashion system.

The enigmatic information system of forecasting is often shrouded in mystery, yet it has been gathering and analyzing intelligence about colors, fabrics, silhouettes, and styles since the 18th century. Where did the practice of trend prediction come from? How did the industry evolve on both a national and international scale? How did it mature into the position of power that it holds in today's digital age of fast fashion, where subscription portals like WGSN are major providers of style information to the global fashion industry? We find answers to these questions by examining the entrepreneurs, trade associations, service companies, and consultants that have worked behind the scenes to generate the cultural data that connect fashion creators and retailers to emerging trends.

Shifting the analysis of trends to business history, and bringing together new research in the archives of trend studios, color forecasters, and international trade fairs, plus four interviews with leading contemporary forecasters, this book blends history, biography, and ethnography into a highly readable cultural narrative that will draw important ties between the birth and rise of the industry and its globally dominant position today.

Industry Reviews
The intuition, "sixth-senseâ ?, and impeccable taste of fashion forecasters is well worth this book's insightful analysis. How they predict who will wear what - and when - is the intriguing story of this comprehensive anthology.

Other Editions and Formats

Paperback

Published: 8th January 2018

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