The Future of Beauty: Staying Ahead in a Competitive Market Using AI

Managing Brand Equity

Capitalizing on the Value of a Brand Name

Marketing High Technology

An Insider's View

Counterintuitive Marketing

Achieving Great Results Using Common Sense

Marketing Aesthetics

The Strategic Management of Brands, Identity, and Image

Fascinate

Your 7 Triggers to Persuasion and Captivation

alibaba

The Inside Story Behind Jack Ma and the Creation of the World's Biggest Online Marketplace

The End of Fashion

How Marketing Changed the Clothing Game Forever

The House of Harper

The Making of a Modern Publisher

On Great Service

A Framework for Action

Quiet Leadership

Six Steps to Transforming Performance at Work

Marketing to Generation X

How to Work a Room

The Ultimate Guide to Making Lasting Connections—In Person and Online

Brand Portfolio Strategy

Creating Relevance, Differentiation, Energy, Leverage, and Clarity

Diffusion of Innovations, 4th Edition

Hot Prospects

The Proven Prospecting System to Ramp Up Your Sales Career

Delivering Quality Service

The Value Profit Chain

Treat Employees Like Customers and Customers Like

The Power of Product Platforms

Managing New Product and Process Development

Text Cases

Managing Customer Value

Creating Quality and Service That Customers Can Se

Service Breakthroughs

Leading Product Development

The Senior Manager's Guide to Creating and Shaping

Marketing Services

Competing Through Quality

Managing with Dual Strategies