The Glitter Plan : How We Started Juicy Couture for $200 and Turned it into a Global Brand - Pamela Skaist-Levy

The Glitter Plan

How We Started Juicy Couture for $200 and Turned it into a Global Brand

By: Pamela Skaist-Levy, Gela Nash-Taylor

Paperback | 29 July 2015 | Edition Number 1

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While working together at a Los Angeles boutique, Pamela Skaist-Levy and Gela Nash-Taylor became fast and furious friends over the impossibility of finding the perfect T-shirt. Following their vision of comfortable, fitted T-shirts, they set up shop in Gela's one-bedroom Hollywood apartment with $200 and one rule: Whatever they did, they both had to be obsessed by it. The best friends' project became Juicy Couture. Pam and Gela eventually sold their company to Liz Claiborne for $50 million, but not before they created a whole new genre of casual clothing that came to define California cool.

Pamela and Gela built an empire from the ground up, using themselves as models to build their patterns and placing their merchandise by storming into stores and handing out samples. They balanced careful growth with innovative tactics—sending Madonna a tracksuit with her nickname, Madge, embroidered on it—and created a unique, bold, and unconventional business plan that was all their own: the Glitter Plan.

Now, Pam and Gela reveal the secrets of Juicy's success: how they learned to find and stick with the right colleagues and trust their instincts when it became time to move on to their next project. They also share their missteps and hilarious lessons learned—like the time robbers stole one thousand pairs of maternity shortalls, which the partners took as the first sign to get out of the maternity clothing business.

Told in the bright, cheery voice that defines Juicy style even today, The Glitter Plan shows readers how to transform passion and ideas into business success. Aspiring designers, Juicy fans, and business readers of all stripes will be enthralled by the story of spirit and savvy behind Pam and Gela's multimillion-dollar fashion empire.

About the Author

After graduating from Carnegie Mellon, Gela Nash-Taylor was an actress until she entered fashion. She is married to John Taylor of Duran Duran. They and their two children live in Los Angeles and the UK. PamelaSkaist-Levy is a graduate of the Fashion Institute of Design and Merchandising. A former costume designer, she is married to writer/producer/director Jefery Levy. They have one son and live in Malibu.The partners launched their new line, Skaist-Taylor, in 2012.
Industry Reviews
"Part memoir and part business manual, The Glitter Plan is inspiring, englightening and just plain fun"
--Success Magazine

"A feel-good American success story recounted with candor, heart and attitude"
--Kirkus Reviews

Praise for Pam & Gela

"At the core of the women and their business has always been, in a word, fun...The common thread in everything they do is their brand of individuality."
--Harper's Bazaar -- praise for THE GLITTER PLAN

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