
The Glitter Plan
How We Started Juicy Couture for $200 and Turned it into a Global Brand
By: Pamela Skaist-Levy, Gela Nash-Taylor
Paperback | 29 July 2015 | Edition Number 1
At a Glance
Paperback
$35.80
Aims to ship in 15 to 25 business days
When will this arrive by?
Enter delivery postcode to estimate
Pamela and Gela built an empire from the ground up, using themselves as models to build their patterns and placing their merchandise by storming into stores and handing out samples. They balanced careful growth with innovative tactics—sending Madonna a tracksuit with her nickname, Madge, embroidered on it—and created a unique, bold, and unconventional business plan that was all their own: the Glitter Plan.
Now, Pam and Gela reveal the secrets of Juicy's success: how they learned to find and stick with the right colleagues and trust their instincts when it became time to move on to their next project. They also share their missteps and hilarious lessons learned—like the time robbers stole one thousand pairs of maternity shortalls, which the partners took as the first sign to get out of the maternity clothing business.
Told in the bright, cheery voice that defines Juicy style even today, The Glitter Plan shows readers how to transform passion and ideas into business success. Aspiring designers, Juicy fans, and business readers of all stripes will be enthralled by the story of spirit and savvy behind Pam and Gela's multimillion-dollar fashion empire.
About the Author
After graduating from Carnegie Mellon, Gela Nash-Taylor was an actress until she entered fashion. She is married to John Taylor of Duran Duran. They and their two children live in Los Angeles and the UK. PamelaSkaist-Levy is a graduate of the Fashion Institute of Design and Merchandising. A former costume designer, she is married to writer/producer/director Jefery Levy. They have one son and live in Malibu.The partners launched their new line, Skaist-Taylor, in 2012.
Industry Reviews
--Success Magazine
"A feel-good American success story recounted with candor, heart and attitude"
--Kirkus Reviews
Praise for Pam & Gela
"At the core of the women and their business has always been, in a word, fun...The common thread in everything they do is their brand of individuality."
--Harper's Bazaar -- praise for THE GLITTER PLAN
ISBN: 9781592409358
ISBN-10: 1592409350
Published: 29th July 2015
Format: Paperback
Language: English
Number of Pages: 256
Audience: General Adult
For Ages: 18+ years old
Publisher: Penguin Group USA
Country of Publication: GB
Edition Number: 1
Dimensions (cm): 20.3 x 13.5 x 1.7
Weight (kg): 0.22
Shipping
Standard Shipping | Express Shipping | |
---|---|---|
Metro postcodes: | $9.99 | $14.95 |
Regional postcodes: | $9.99 | $14.95 |
Rural postcodes: | $9.99 | $14.95 |
How to return your order
At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.
Additional postage charges may be applicable.
Defective items
If there is a problem with any of the items received for your order then the Booktopia Customer Care team is ready to assist you.
For more info please visit our Help Centre.
You Can Find This Book In
This product is categorised by
- Non-FictionBusiness & ManagementEntrepreneurship / Start-ups
- Non-FictionArts & EntertainmentDesign, Industrial & Commercial Arts, IllustrationFashion & Textiles Design
- Non-FictionBiographies & True Stories Memoirs
- Non-FictionIndustry & Industrial StudiesManufacturing IndustriesTextile Industries
- Non-FictionEconomicsMicroeconomicsDomestic Trade
- Non-FictionBusiness & ManagementOwnership & Organisation of Enterprises
- Non-FictionBiographies & True Stories BiographiesBusiness & Industry Biographies