The Good Country Equation : How We Can Repair the World in One Generation - Simon Anholt

The Good Country Equation

How We Can Repair the World in One Generation

By: Simon Anholt

Paperback | 20 October 2020

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Why doesn't the world work? Simon Anholt, TED Talk sensation and advisor to world leaders, provides a startingly straightforward solution to our greatest challenges.

How is it that, despite all the experience, power, technology, money and knowledge that humanity has accumulated, we are still unable to defeat the global challenges facing us today: climate change, migration, pandemics, extremism, slavery, war, drug trafficking, poverty and inequality?

Using colorful descriptions of his experiences from Afghanistan to Zambia, from Bhutan to Canada, from the Faroe Islands to Mexico and from Latvia to Mongolia, Simon Anholt, advisor to governments worldwide and creator of the Good Country Index, tells how he began finding answers to that question. What he came to realize is that the solution is twofold.

We need to educate our children to be truly global citizens, to see the impact of their actions beyond their country's borders. And we need to educate countries in the same way--to realize that they're responsible not only for their own people, but for how their actions affect every living being on the planet. And, he says, we can do it in one generation--because that's all the time we have.

About the Author

Simon Anholt has advised the presidents, prime ministers and governments of 56 countries, helping them to engage more imaginatively and effectively with the international community. He is also recognised as the world's leading authority on national image.

Anholt publishes the Good Country Index, an annual survey that ranks countries on their contribution to humanity and the planet. His TED talk launching the Good Country Index has been viewed over 6 million times, and his nine TEDx talks over a million. He has written five books about countries, cultures and globalisation.
Industry Reviews
"From the loveliest descriptions of people and places he's encountered over the years, Anholt distills some marvelous and delightful insights. He ruminates on our wretched condition ... and offers up a gem of a proposal to reverse that trend."
- Zeid Ra'ad Al Hussein, U.N. Human Rights High Commissioner 2014-2018

"Anholt's book is a remarkable achievement. Not only does he explain the challenges facing the world with unique clarity, he also provides genuinely new, informative, practical, innovative solutions ... a must-read for anyone who cares about humanity's shared future."
- H.E. Mohamed Abdullahi Mohamed, President of Somalia.

"An inspiring book with practical recommendations on how to build a better world."
- Peggy Serame, Minister of Trade, Botswana.

"Trying to make sense of what is going on in the world? This is your answer. Simon Anholt, one of today's most original and influential thinkers on international affairs, makes a convincing case for why countries should cooperate rather than compete in today's world of global disorder."
- Alexander Stubb, Prime Minister of Finland 2014-2015

"This important new book is a must-read for anyone who cares about the future of humanity and the planet. Anholt's message of co-operation and collaboration is a true beacon of hope in troubled times."
- Bocchit Edmond, Foreign Minister, Haiti.

"The ability to accurately observe and understand the complexity of our world is not so common. Anholt is one of the rare people who can."
- Valdis Zatlers, President of Latvia 2007-2011

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