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The Great 8 Pillars
A C-Suite Guide for Optimizing B2B Marketing Operations
Author: Christopher Peer
Read by: Christopher Peer
At a Glance
Digital Audiobook
04:41.15
Published: 18th February 2025
Digital Audiobook
RRP $28.50
$22.99
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Many manufacturing business owners see marketing as nothing more than smoke and mirrors.
When they do invest in marketing, they expect a measurable return on their investment. It doesn't help when marketing executives themselves get addicted to the rhythms of tactical efforts and focus on generating output instead of outcomes. That "more, more, more" approach results in a reactive, whack-a-mole cycle that delivers burnout, turnover, and increased costs instead of long-term ROI. Before long, marketing itself seems pointless.
Christopher Peer knows there's another way.
Informative and accessible, The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies offers a step-by-step tutorial on crafting marketing strategies and value propositions, establishing ROI-driven goals, and defining key performance indicators. Chris teaches readers to build a professional marketing infrastructure that consistently delivers a return on investment—and to value marketing in the process.
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ISBN: 9781544547596
ISBN-10: 1544547595
Published: 18th February 2025
Format: Digital Audiobook
Language: English
Publisher: G8P
Duration: 04:41.15
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