The Grocers

"Full of vivid insights on the rise of leading British supermarkets." Daily Telegraph

"The growth of the grocery business is one of the big business stories of our time. The Grocers tells it all and tells it well." Kenneth Roman, Former Chairman and CEO, Ogilvy and Mather, New York, USA

Retailing has been the most dynamic sector of industry over the past 20 years and supermarkets such as Walmart (Asda), Tesco and Carrefour have led the way in growth, operating efficiencies and profitability.

With unrivalled access to the top decision-makers in all the leading companies, The Grocers describes and analyses the strategies, organization and cultures that have made the supermarkets the dominant force they are today. As well as Tesco, Sainsbury's, Walmart, Waitrose and Morrisons, the authors focus on chains such as Somerfield, The Co-operative, Iceland and Marks & Spencer, plus discounters such as Aldi and Lidl. They also investigate the markets in Europe and the United States and consider the rise of online retailing and the influence of environmental issues on consumer attitudes and behaviour.

Comprehensive and authoritative, The Grocers provides everyone interested in modern retailing with definitive insights and enables us all to learn from the phenomenal success of the supermarkets chains.

About the Author

Andrew Seth is a director of several companies and is a business writer, broadcaster and consultant. He worked in the UK, Europe and the USA for Unilever and was Chairman of Lever Brothers UK, forming close relationships with many of today's leading retailers.

Geoffrey Randall is an author and independent consultant specializing in marketing training and management education. His clients have included Unilever, BT, McVitie's and WHSmith. He has a background in market research, marketing and strategic planning, and also writes and lectures on business topics.