Winner, Business: Motivational, 2014 International Book
Awards
Silver Medal Winner, Networking, 2014 Axiom Business Book
Awards
?Spotlights what it takes for companies and brands to earn
and keep customer loyalty in the digital age.?
?Entrepreneur.com (selected as a ?Best Business Book
to Get Cozy With This Fall?)
?This insightful book explains in simple terms why trust
is at the heart of every healthy relationship?not just
between people, but between companies and their
customers. The Human Brand will cause you to completely
rethink your current approach to customer relationships, and
that?s a good thing.?
?Tom Long, chief executive officer, MillerCoors
?The Human Brand is a brilliant synthesis of
psychological science and marketing wisdom. Engaging, insightful,
and deeply original, this is an essential book for every business
reader.?
?Daniel Gilbert, author, Stumbling on Happiness,
and Edgar Pierce Professor of Psychology, Harvard
University
?The Human Brand is a must-read for those who
want a truly evolved understanding of how to earn loyalty and
create lasting relationships with customers. It's a timely look at
how modern corporations hold onto customers?and how we drive
them away.?
?Beth Comstock, chief marketing officer, General
Electric
?Chris Malone has a unique talent for uncovering customer
insights that challenge conventional wisdom and uncover new growth
opportunities. In The Human Brand, he and Susan
Fiskeoffer a new way to understand brands, deliver more memorable
customer experiences, and drive profitable growth.?
?Ravi Saligram, president and chief executive officer,
OfficeMax, Inc.
?Susan Fiske?s renowned work on warmth and
competence explains how we unconsciously judge people and
companies. The Human Brand is a must-read for anyone
with an interest in why we make the choices we do.?
?Jennifer Aaker, coauthor, The Dragonfly Effect,
and professor, Stanford University Graduate School of
Business
?The Human Brand offers truly ground-breaking
insights on the psychology of customer choice and loyalty,
challenging us to rethink what really matters to our customers and
what it takes to build strong and authentic relationships with
them.?
?Ann Muhkerjee, chief marketing officer, Frito-Lay North
America
?Today?s technology makes it appear as if
marketing has become more complex. In fact, it hasn?t ?
especially for those brands who think and act like ?the shop
on the corner.? People?s connection to what they buy,
and who they buy it from, is what?s important. That?s
been the same for generations. The challenge is in making large
brands appear ?small.? The Human Brand cuts
through the complexities of ?marketing local? in the
digital age to tell the simple truth: connections are
key.?
?Patrick Doyle, president and chief executive officer,
Domino?s Pizza, Inc.
?How do we earn the lasting loyalty of others? Chris and
Susan provide fundamental, yet powerful, insights into building
relationships that matter. They challenge us to ?come out
from behind the curtain? and lead with courage, conviction
and heart. Never before has the humanization of brands and
leadership been so vital to success.?
?Jay Gould, president and chief executive officer,
American Standard Brands
?By re-focusing us on the primal foundations of
survival, The Human Brand takes a major, comprehensive step
towards understanding the real drivers of commercial success. If
you care about what ignites, engages and sustains deep, strong
relationships with your brand and company, read this
book.?
?Susan Fournier, coauthor, Consumer-Brand
Relationships, and professor, Boston University School of
Management
?In all the noise and all the confusion, these
insights on what really matters for corporations to maintain true
customer loyalty make The Human Brand
invaluable.?
?John Williams, president and chief executive officer,
Domtar Corporation
?The insights detailed in The Human Brand
have completely reshaped our thinking and approach to building
lasting alumni relationships and financial support. Our
resurgent alumni results in both areas are a testament to the
timely and timeless value of warmth, competence and worthy
intentions.?
?Daniel J. Curran, president, University of Dayton
?Malone and Fiske offer compelling new evidence on the
dangers of excess focus on short-term shareholder value.
Their anecdote-rich book is helpful for any business concerned with
how to retain customer loyalty and trust in these complex
times.?
?Noreena Hertz, author, The Silent Takeover
and Eyes Wide Open, and professor, Duisenberg School of
Finance
?The important insights in The Human
Brand help explain why B Corporations are able to attract
the best talent and the most evangelical customers, and why they
deliver lasting benefits to our society and to
shareholders.?
?Jay Coen Gilbert, cofounder, B Lab
