Being endorsed by Oprah is so powerful that it became known as the Oprah effect. Using this concept, late-night television host Stephen Colbert began attacking Amazon for discouraging customers from buying titles from his publisher, Hachette Book Group in July of 2014. But Mr. Colbert picked another Hachette author -- a startled and unknown author named Edan Lepucki -- as the focal point of his campaign against Amazon. He challenged viewers to buy enough copies to get the novel on the New York Times best-seller list. He also recommended "California" to his 6.6 million Twitter followers. The book became one of the most preordered debut titles in Hachette history and did in fact become a New York Times best-seller.
This story shows what can happen when someone else endorses and promotes your products and services. In his book, Greg Jameson calls this "The Influencer Effect". Of course, the product must deliver - California lived up to its promise. But getting an endorsement from someone who is respected and has a large following can produce huge results. Companies know this and are often willing to pay celebrities large sums of money as a result.
How can the average business owner, who doesn't have the budget for a celebrity endorsement, create this type of success for their company? There is a replicable process called GEARS, that Jameson describes in his book. As it turns out, celebrities are not always the best type of influencer. Lesser-known experts can often have a bigger impact on their following, much like a referral from a close friend or family member. These people are known as micro-influencers and your business will improve by working with them.
Whether you are a company or a leader looking to have others generate content and share it with your followers, or you are an expert who is sharing knowledge for something you are passionate about, influencer marketing is here to stay.
Using both personal stories and those of his clients, this book provides real-world examples on how you can grow your influence. Jameson practices what he preaches by borrowing the influence of others by featuring them at the beginning of each section. The GEARS acronym is used to explain the process in a clear an easy to remember system that anyone can apply. The parts of this gear system are as follows:
The center gear is called a "sun" gear. Everything revolves around the sun gear, which includes strategy and execution. The three gears that circle the sun gear are the "planet gears". These gears, "G, E, and A" comprise the primary methods used to develop a following, and how to market your online business. They stand for "Generate interest", "Empower influencers", and "Amplify your message".
The outer gear is called a "ring gear". This gear encircles all the other gears. This is discussed in the section on "Results", which is divided into three chapters: Revenues, Review & Repeat, and Research.
To recap, GEARS stands for:
G - Generate Interest
E - Empower influencers
A - Amplify your message
R - Results
S - Strategy
Influence is simply about getting others to take a desired action. Jameson encourages the reader to not be selective with the methods he describes by following the GEARS system, but to use them all. When you do, the results can be massive.
Industry Reviews
What a gift Greg Jameson has delivered to the business community with his newest book "The Influencer Effect"! Greg has the unique ability to take seemingly complex business ideas and reduce them so anyone can understand them. Don't think for a second that he's "dumbing down" anything. What he's doing is reducing concepts to their core principles. Which is really what all visionaries do. His "GEAR System" is brilliant. And at a true Influencer's core, lies the ability and willingness to deliver massive value. Greg has certainly delivered massive value with "The Influencer Effect". Use this book as a road map to navigate the success of your business. And remember that small activities repeated consistently over time produce massive results. Thanks Greg for this gem of a book.
Kevin Knebl, CMEC
The Most Recommended Business Speaker in the World
CEO - Knebl Communications, LLC
www.KevinKnebl.com
The Influencer Effect is a smart and strong strategy for developing the SYSTEMS you need to run a successful ecommerce business. Using his proprietary GEARS system, Greg breaks down the complexities into manageable and implementable steps to message, market and sell products online. The book is chock full of real-life situations and stories. I've been selling online for over 17 years, and the GEARS system is the first of its kind to really help you understand ALL of the moving parts. Simply brilliant. Get it.
Stephanie Frank
International Best Selling Author,
The "Accidental" Millionaire.
www.Stephaniefrank.com
If you have a website, you need this book. If you do any type of online marketing, you need this book. If you want to influence your audience to buy from you, refer you to their friends or share what you do on social media, you need this book. Greg pulls out all the stops with "The Influencer Effect" and shows you exactly what you need to do to attract customers into your funnel. It's a fantastic book filled with real world examples that you can emulate to create your influence.
Rob Anspach
Founder Anspach Media
www.AnspachMedia.com
Greg is an influencer marketing genius, being able to take a complex subject and reducing it to simple, actionable steps that anyone can replicate. Following on the success of his previous book, Greg totally nails it with "The Influencer Effect". As he states in the book, nothing is new in internet marketing, but it can be very time consuming and complex. He shows you how he has used everyday people to influence the results for his own websites and that of his clients. If you are looking for ways to get other people to market on your behalf, this is a must-read book.
Patrick Snow
International Best-Selling Author and Keynote Speaker
http: //patricksnow.com
Greg Jameson in The Influencer Effect answers the question why, when people just look for the magic tools to bring success to their ecommerce site, they fail! Greg shares how it's not just information and tools that leads to success but the magic is having a proven system to implement the tools. Greg will take you by the hand and walk you step-by-step through his revolutionary system. This will be your personal roadmap that will allow your perfect client to see you as their perfect solution. If you're truly ready to be an influencer in your market and make a huge impact, then The Influencer Effect will be your secret sauce to success.
Gary Barnes
International #1 best-selling author,
International Speaker & Business Coach
www.GaryBarnesInternational.com
