The Innovator's Guide to Growth

Putting Disruptive Innovation to Work

By: Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman

Write A Review

Hardcover | 27 May 2008

At a Glance

Hardcover
320 Pages

Dimensions(cm)
24.6 x 19.5 x 3.0

Hardcover

RRP $72.99

$65.25

11%OFF

or 4 interest-free payments of $16.31 with

Aims to ship in 15 to 25 business days

More than a decade ago, Clayton Christensen''s breakthrough book The Innovator''s Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen''s research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities.

In The Innovator''s Guide to Growth, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption''s transformational power.

With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to:

Follow a market-proven process -- so your company can reliably create blockbuster businesses
Create structures, systems, and metrics -- so the disruptive innovations that will power your firm''s future growth receive the funding and personnel needed to succeed
Create a common language of disruptive innovation -- so managers can reach consensus around counterintuitive courses of action

Incisive and practical, this book helps your company take the steps necessary to benefit from disruption -- instead of being eclipsed by it.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.

Defective items

If there is a problem with any of the items received for your order then the Booktopia Customer Care team is ready to assist you.

For more info please visit our Help Centre.

You Can Find This Book In

Non-Fiction Business & Management Business Strategy Entrepreneurship / Start-ups Business Innovation

Foreword	p. vii
Acknowledgments	p. xv
Introduction: Your Guide to Growth	p. 1
Precursors to Innovation	p. 19
Identify Opportunities
Identifying Nonconsumers	p. 45
Identifying Overshot Customers	p. 65
Identifying Jobs to Be Done	p. 87
Formulate and Shape Ideas
Developing Disruptive Ideas	p. 121
Assessing a Strategy's Fit with a Pattern	p. 147
Build the Business
Mastering Emergent Strategies	p. 171
Assembling and Managing Project Teams	p. 199
Build Capabilities
Organizing to Innovate	p. 225
Innovation Metrics	p. 247
Conclusion	p. 261
Frequently Asked Questions	p. 273
Notes	p. 281
Index	p. 289
About the Authors	p. 297
Table of Contents provided by Ingram. All Rights Reserved.

The Innovator's Guide to Growth

Putting Disruptive Innovation to Work

At a Glance

Hardcover

Shipping

How to return your order

Defective items

You Can Find This Book In

More in Business Innovation

Principles

Life and Work

Beyond Entrepreneurship 2.0

Turning Your Business Into an Enduring Great Company

Think Again

The Power of Knowing What You Don't Know

Unreasonable Hospitality

The Remarkable Power of Giving People More Than They Expect

Slow Productivity

The Lost Art of Accomplishment Without Burnout

Zero to One

Notes on Start Ups, or How to Build the Future

Six Figures in School Hours

How to run a successful business and still be a good parent

Adapt

Mastering change in four steps

Reset

How to change what's not working

Deep Work

Rules for Focused Success in a Distracted World

Main Street Millionaire

How to Make Extraordinary Wealth Buying Ordinary Businesses

Indistractable

How to Control Your Attention and Choose Your Life

Transformed

Moving to the Product Operating Model

Measure What Matters

The Simple Idea that Drives 10x Growth

Crypto Confidential

Winning and Losing Millions in the New Frontier of Finance

Burn Book

Better Brand Health

Measures and Metrics for a How Brands Grow World

The Geek Way

The Radical Mindset That Drives Extraordinary Results

Tao of Charlie Munger

A Compilation of Quotes from Berkshire Hathaway's Vice Chairman on Life, Business, and the Pursuit of Wealth With Commentary by David Clark

Crossing the Chasm, 3rd Edition

Marketing and Selling Disruptive Products to Mainstream Customers

Organizational Change

6th Edition

Killer Thinking

How to Turn Good Ideas Into Brilliant Ones

The Sharesies Guide to Investing

Your roadmap to financial freedom

Purple Cow

Transform Your Business By Being Remarkable

This product is categorised by