The Intuitive Customer : 7 Imperatives For Moving Your Customer Experience to the Next Level - Colin Shaw

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The Intuitive Customer

7 Imperatives For Moving Your Customer Experience to the Next Level

By: Colin Shaw, Ryan Hamilton

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Hardcover | 20 August 2016

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Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.

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