The Long Tail

How Endless Choice is Creating Unlimited Demand

By: Chris Anderson

Write A Review

Paperback | 1 September 2009 | Edition Number 1

At a Glance

Paperback
288 Pages

Dimensions(cm)
19.5 x 13.0 x 1.9

Paperback

$35.95

or 4 interest-free payments of $8.99 with

or

Aims to ship in 15 to 25 business days

Booktopia Comments

This book is featured in our Business Books for Excellence page, a collection of the best books to help you work, communicate and manage better. Visit to see the best in business excellence.

Product Description

The new economics of culture and commerce

What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?

In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits – the high-volume end of a traditional demand curve – but in what used to be regarded as misses – the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it.

Chris Anderson first explored the Long Tail in an article in Wired magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that’s already here.

Industry Reviews

The Long Tail has helped to reinterpret our world * The Times *
A smart, timely and oddly inspiring book * Time Out *
Snappily argued and thought-provoking * New Yorker *

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.