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The Man Who Lied to His Laptop
What We Can Learn About Ourselves from Our Machines
By: Clifford Nass, Corina Yen
Paperback | 24 April 2013 | Edition Number 1
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Books like Predictably Irrational and Sway have revolutionized how we view human behavior. Now, Stanford professor Clifford Nass has discovered a set of rules for effective human relationships, drawn from an unlikely source- his study of our interactions with computers.
Based on his decades of research, Nass demonstrates that-although we might deny it-we treat computers and other devices like people- we empathize with them, argue with them, form bonds with them. We even lie to them to protect their feelings.
This fundamental revelation has led to groundbreaking research on how people should behave with one another. Nass's research shows that-
- Mixing criticism and praise is a wildly ineffective method of evaluation
- Flattery works-even when the recipient knows it's fake
- Introverts and extroverts are each best at selling to one of their own
Counterintuitive insights about building successful relationships- based on research into human-computer interaction.
Books like Predictably Irrational and Sway have revolutionized how we view human behavior. Now, Stanford professor Clifford Nass has discovered a set of rules for effective human relationships, drawn from an unlikely source- his study of our interactions with computers.
Based on his decades of research, Nass demonstrates that-although we might deny it-we treat computers and other devices like people- we empathize with them, argue with them, form bonds with them. We even lie to them to protect their feelings.
This fundamental revelation has led to groundbreaking research on how people should behave with one another. Nass's research shows that-
- Mixing criticism and praise is a wildly ineffective method of evaluation
- Flattery works-even when the recipient knows it's fake
- Introverts and extroverts are each best at selling to one of their own
Industry Reviews
-Chip Heath, coauthor of "Switch" and "Made to Stick"
"With the help of real experiments, rather than anecdotes or impressions, Clifford Nass uses people's interactions with computers as a window into social and professional life. The book is filled with insights about an increasingly important part of our lives."
-Steven Pinker, Harvard College Professor of Psychology, Harvard University, and author of "How the Mind Works" and "The Stuff of Thought"
"With engaging illustrations and compelling evidence, Clifford Nass shows how interactions with our most advanced machines reveal our most primitive workings."
-Robert B. Cialdini, author of "Influence: Science and Practice"
"Nass and Yen serve up a wealth of practical, h
ISBN: 9781617230042
ISBN-10: 1617230049
Published: 24th April 2013
Format: Paperback
Language: English
Number of Pages: 256
Audience: General Adult
For Ages: 18+ years old
For Grades: 12+
Publisher: Penguin Group USA
Country of Publication: US
Edition Number: 1
Dimensions (cm): 21.5 x 14.0 x 1.7
Weight (kg): 0.23
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You Can Find This Book In
This product is categorised by
- Non-FictionPsychologySocial Psychology
- Non-FictionComputing & I.T.Computer ScienceHuman-Computer Interaction
- Non-FictionSelf-Help, Personal Development & Practical AdvicePopular Psychology
- Non-FictionSociety & CultureSocial Issues & ProcessesSocial Interaction
- Non-FictionPsychologyOccupational & Industrial Psychology
- Non-FictionEngineering & TechnologyElectronics & Communications EngineeringCommunications Engineering & Telecommunications
- Non-FictionEngineering & TechnologyElectronics & Communications Engineering
- Non-FictionPsychology