The Marketing of Industrial Products : Routledge Revivals - Aubrey Wilson

The Marketing of Industrial Products

By: Aubrey Wilson (Editor)

Hardcover | 1 November 2024

At a Glance

Hardcover


RRP $189.00

$138.25

27%OFF

or 4 interest-free payments of $34.56 with

 or 

Available for Backorder. We will order this from our supplier however there isn't a current ETA.

First Published in 1965, The Marketing of Industrial Products is the product of diverse talents and experiences. The first words of Aubrey Wilson's introduction to this book emphasise the importance and relevance of industrial marketing to everyone connected with industry. He goes on to stress the need to set industrial marketing into a wider perspective and, at the same time, to provide for the urgent requirements of students for a basic authoritative book.

Each chapter (with one exception) is an original contribution, especially commissioned for the book which has been devised and edited as an integrated work. The editor comments that there can be few if any people who are able to write with equal authority on each function of marketing. He has therefore invited eighteen leaders in their own particular function to contribute to this book. It immediately establishes itself as a standard work. This is a must read for students of marketing and business management.

More in Sales & Marketing

Ogilvy on Advertising - David Ogilvy

RRP $32.99

$27.75

16%
OFF
Positioning : The Battle for Your Mind - Al Ries

RRP $30.95

$24.90

20%
OFF
Cult Status : Building a Business that People Adore - Tim Duggan
By My Hands : A Potter's Apprenticeship - Florian Gadsby

RRP $49.99

$38.75

22%
OFF