The marketing of political parties : Political marketing at the 2005 general election - Darren Lilleker

The marketing of political parties

Political marketing at the 2005 general election

By: Darren Lilleker (Editor), Nigel Jackson (Editor), Richard Scullion (Editor)

Paperback | 30 November 2006

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What is political marketing and how does it work? This question sits at the heart of this book. Using the British General Election of 2005 as a case study, this collection focuses on three important elements: the products offered by the parties; the campaign communication; and the perceptions, reactions and attitudes of the voters.

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