The Media Studies Reader

By: Laurie Ouellette (Editor)

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Paperback | 18 July 2012 | Edition Number 1

At a Glance

Paperback
618 Pages

Dimensions(cm)
25.4 x 17.78 x 3.18

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The Media Studies Reader is a broad and accessible anthology that addresses the key topics, debates and theoretical perspectives associated with the interdisciplinary field of media studies.

Emphasizing critical and cultural approaches, the collection provides an up-to-date survey of the major sub-areas of Media Studies including:

1) media and power,
2) media technologies,
3) media institutions,
4) advertising and commercialism,
5) signification and representation,
6) identity and self-fashioning,
7) audiences and social practices
8) media and citizenship.

The Media Studies Reader presents foundational essays by leading scholars alongside the most influential new writing in the field today. Defining media in the widest sense, the chapters address traditional mass media (film, television, print) as well as new media technologies and practices (interactive games, file-sharing, social networking sites). The collection encompasses a wide range of conceptual vantage points, including political economy, semiotics, ideological and myth analysis, cultural studies, audience and fan studies, identity and representational politics, public sphere theory and newer work on interactivity, governmentality and self-fashioning.

Critical introductions for each section and headnotes for each reading are used to help students place the material in context and highlight key issues, and longer pieces are selectively edited for conciseness and accessibility.

The Media Studies Reader provides an entry point into the critical media studies tradition ' as well as a timely account of new theoretical moves and technological developments. A map of a rapidly growing ' and changing ' field, it will be an invaluable resource to students as well as established scholars.

Industry Reviews

"A one-stop shop, this superb collection is chock-full of seminal essays. A wonderful service to the field of Media Studies." -Jonathan Gray, Professor of Media and Cultural Studies, University of Wisconsin-Madison

"Situating the study of media in cultural, technological, industrial, political and reception contexts, The Media Studies Reader unifies pieces of canonical scholarship with a well-chosen selection of newer work. This collection has a real sense of scale, scope and timeliness, and it will be an indispensable guide to the evolution of thought in Media Studies." -Diane Negra, Professor of Film Studies and Screen Culture and Head of Film Studies, University College Dublin

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Media/Culture
"The Culture Industry: Enlightenment as Mass Deception, in Dialectic of Enlightenment
"Mass-Produced Fantasies for Women"
"Popular Culture: This Ain't no Sideshow"
"Eyes Wide Shut: Capitalism, Class and the Promise of Black Media"
"Disjuncture and Difference in the Global Cultural Economy"
"The Practice of Everyday (Media) Life: From Mass Consumption to Mass Cultural Production"
Media/Technology
"The Turn Within: The Irony of Technology in a Globalized World"
"The Work of Art in the Age of Mechanical Reproduction"
"Reading Music, Reading Records, Reading Race"
"The Domestic Economy of Television Viewing in Postwar America"
"From Screen to Site"
"The Mobile Phone: Towards New Categories and Social Relations"
Media/Representation
"The Work of Representation"
"Ways of Seeing"
"Stereotype, Realism, and the Struggle over Representation"
"Soft-Soaping Empire: Commodity Racism and Imperial Advertising"
"The Promotional Condition of Contemporary Culture"
"Liveness, âÇ Reality,' and the Mediated Habitus from Television to the Mobile Phone"
Media/Industry
"The Corporation and the Production of Culture"
"On Edge: Culture Industries in the Neo-Network Era"
"When Creators, Corporations and Consumers Collide: Napster and the Development of Online Music Distribution"
"The Cultural and Political Economies of Hybrid Media Texts"
"Runaway Production, Runaway Consumption, Runaway Citizenship: The New International Division of Cultural Labor"
"Free Labor: Producing Culture for the Digital Economy"
Media/Identity
"Who Needs Identity?"
"Under Western Eyes: Media, Empire and Otherness"
"What's Your Flava: Race and Postfeminism in Media Culture"
"Oh Behave! Austin Powers and the Drag Kings"
"Class, Trash and Cultural Hierarchy"
"The Promotion and Presentation of the Self: Celebrity as Marker of Presentational Media"
Media/Audience
"On the Politics of Empirical Audience Research"
"The Affective Sensibility of Fandom"
"The Oppositional Gaze"
"Amassing the Multitude: Revisiting Early Audience Studies"
"The Work of Being Watched: Interactive Media and the Exploitation of Self-Disclosure"
"Japanese Media Mixes and Amateur Cultural Exchange"
Media/Citizenship
"Mediating Democracy"
"Popular Media as Public âÇ Sphericules' for Diasporic Communities"
"A Cultural Approach to the Study of Mediated Citizenship"
"The Theory of Infantile Citizenship"
"Makeover Television, Governmentality and the Good Citizen"
"Citizenship, Diversity, Law and Ugly Betty"
Table of Contents provided by Publisher. All Rights Reserved.

The Media Studies Reader

At a Glance

Paperback

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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