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The Most Powerful Sentence of All Time

A Fable About Persuasion

By: Neil Gordon

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Paperback | 19 February 2025

At a Glance

Paperback
154 Pages

Dimensions(cm)
21.59 x 13.97 x 0.91

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$45.35

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Transform your business with the world's best-kept persuasion secret

"The most engaging, illuminating fable I've read in a long, long time!"- John David Mann, New York Times best-selling coauthor of The Latte Factor and The Go-GiverIn The Most Powerful Sentence of All Time, persuasion expert Neil Gordon invites you into a world of high-stakes business communication and messaging strategy, where one simple sentence can transform sales presentations and attract customers.

Meet Barbara, a struggling CEO who can't seem to get her company's marketing off the ground. She knows her new product offer is good and how it will help clients. She can communicate about it with her team with fluidity and ease.But as soon as she talks to people on the outside, her conversation skills fall apart.Try as she might, she fails to turn her sales pitch into compelling content.Everything changes when she meets an unlikely guide who teaches her a mysterious persuasion technique: a single, powerful sentence that captivates anyone who hears it.

Her new mentor calls it a "Silver Bullet," the one thing that will succeed when all other business negotiations fail. When it helps her to land a client meeting with her dream prospect, she realizes this technique is not merely about consulting skills. She realizes she has a secret weapon for closing the sale.Whether you run a small business, are looking to attract others to a mission, or are seeking premiere public speaking gigs, this engaging fable will help you create momentum for your message and build the impact you know you're meant to have.

Find out how one sentence can turn your dream client into a "yes"-and your message into a movement.

Industry Reviews

"[The Most Powerful Sentence of All Time is] the most engaging, illuminating fable I've read in a long, long time! By the time you turn the last page, you'll already be bursting with ideas about how to apply what you've learned - and it will take your work to the next level."

- John David Mann, New York Times bestselling coauthor of The Latte Factor and The Go-Giver

"I've encountered so many leaders over the years who needed help getting customers and employees to understand the unique value of their vision. The Most Powerful Sentence of All Time provides powerful insights into how leaders can be more persuasive and ultimately steer their teams toward success."

- Cy Wakeman, Founder of Reality-Based Leadership and New York Times Bestselling Author

"In a world of AI-generated dreck, Neil's story on the power of a single perfectly crafted sentence shows us a way to break through the clutter. I'm a fan of this book and a fan of Neil."

- David Meerman Scott, Wall Street Journal bestselling author of Fanocracy

"The Most Powerful Sentence of All Time is a charming story that illustrates how to sift through the noise of your ideas, mission statements, careers and relationships to discover and share the emotion you feel around a topic, and give it to the world so they can understand it."

- Dr. Michael Breus, PhD, author of The Power of When and founder of TheSleepDoctor.com

"In The Most Powerful Sentence of All Time, Neil Gordon's gift for storytelling shines through as he helps us all make our own stories better. In this delightful book Neil shows you how to land your most important ideas with big emotional impact - so they will truly drive the action they deserve. Whether you are a CEO, a salesperson, or a parent, your ability to positively influence your audience will soar."

- Patty Azzarello, author of RISE and CEO of Azzarello Group

"When a parable reaches the reader in real life, it transcends story and becomes truth. Neil has captured the essence of wisdom and created an actionable way of delivering that wisdom to the world around us."

- Kevin Brown, Creator of The Hero Effect and Keynote Speaker

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