The Netflix Effect : Technology and Entertainment in the 21st Century - Kevin McDonald

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The Netflix Effect

Technology and Entertainment in the 21st Century

By: Kevin McDonald (Editor), Daniel Smith-Rowsey (Editor)

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Paperback | 22 February 2018

At a Glance

Paperback
272 Pages

Dimensions(cm)
22.86 x 15.24 x 1.27

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Netflix is the definitive media company of the 21st century. It was among the first to parlay new Internet technologies into a successful business model, and in the process it changed how consumers access film and television. It is now one of the leading providers of digitally delivered media content and is continually expanding access across a host of platforms and mobile devices. Despite its transformative role, however, Netflix has drawn very little critical attention-far less than competitors such as YouTube, Apple, Amazon, Comcast, and HBO.

This collection addresses this gap, as the essays are designed to critically explore the breadth and diversity of Netflix's effect from a variety of different scholarly perspectives, a necessary approach considering the hybrid nature of Netflix, its inextricable links to new models of media production, distribution, viewer engagement and consumer behavior, its relationship to existing media conglomerates and consumer electronics, its capabilities as a web-based service provider and data network, and its reliance on a broader technological infrastructure.

Industry Reviews

Netflix is at the center of current debates about media distribution and consumption in the era of digital delivery across the globe. McDonald and Smith-Rowsey have assembled a lively, compelling, and wide-ranging collection of essays that tackle this rapidly evolving field from a variety of perspectives. The Netflix Effect will prove to a valuable resource in navigating the media industries during this extended time of transition.
Chuck Tryon, Associate Professor, Department of English, Fayetteville State University, USA and author of On-Demand Culture and Reinventing Cinema

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