The Neuromarketing Navigator : Mind and Commerce - Angela Ogley

The Neuromarketing Navigator

Mind and Commerce

By: Angela Ogley

Paperback | 4 January 2025

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Unlock the secrets of the consumer mind with "The Neuromarketing Navigator: Mind and Commerce."

This groundbreaking guide explores the intersection of neuroscience and marketing, revealing how understanding brain activity can revolutionize your business strategies. Dive into the neural mechanisms behind consumer choices, exploring the influence of emotions, cognitive biases, and sensory perception. Discover cutting-edge neuromarketing research methods, from EEG and fMRI to eye-tracking, and learn how to apply these insights to build unforgettable brands, craft persuasive advertising, and develop irresistible products.

Explore the future of neuromarketing, including AI-driven personalization and the ethical considerations of this rapidly evolving field. From brand loyalty to UX design, this book equips you with the knowledge to decode the consumer mind and achieve unprecedented success.

Neuromarket your way to victory!

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