The New Brazilian Mediascape

Name: The New Brazilian Mediascape
Brand: University Press of Florida
Price: 80.9 AUD
Availability: PreOrder

Television Production in the Digital Streaming Age

By: Eli Lee Carter

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Paperback | 25 February 2025

At a Glance

Paperback
226 Pages

Dimensions(cm)
22.9 x 15.2

Paperback

$80.90

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Available: 25th February 2025

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How new media is ushering in a more diverse Brazilian national identity

In this book, Eli Carter explores the ways in which the movement away from historically popular telenovelas toward new television and internet series is creating dramatic shifts in how Brazil imagines itself as a nation, especially within the context of an increasingly connected global mediascape. For more than half a century, South America's largest over-the-air network, TV Globo, produced long-form melodramatic serials that cultivated the notion of the urban, upper-middle-class white Brazilian. Carter looks at how the expansion of internet access, the popularity of web series, the rise of independent production companies, and new legislation not only challenged TV Globo's market domination but also began to change the face of Brazil's growing audiovisual landscape.

Combining sociohistorical, economic, and legal contextualization with close readings of audiovisual productions, Carter argues that a fragmented media has opened the door to new voices and narratives that represent a more diverse Brazilian identity. A volume in the series Reframing Media, Technology, and Culture in Latin/o America, edited by Hector Fernandez L'Hoeste and Juan Carlos Rodriguez

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