The New Small

A small seafood restaurant attracts new customers with virtually no marketing budget. A four-person iPad case manufacturer generates more than $1M in revenue in four months with only four employees. A voiceover company is able to connect thousands of artists with opportunities, all without expensive hardware and software. A law firm increases access to key information while dramatically reducing technology-related costs and risks. And these four companies are hardly unique. A new breed of small businesses is using Software as a Service (SaaS), free and open source software, social media and networks, mobility, cloud computing, and other emerging technologies to do things simply not possible even five years ago. In The New Small, you'll discover how these companies creatively and intelligently use technology to:

• Reach new customers
• Reduce costs
• Increase internal collaboration and communication
• Create flexible work environments

Rife with profiles from a wide variety of industries, The New Small offers pragmatic advice and lessons about how small businesses are harnessing the power of emerging technologies. It's a must-read for small business owners--and those thinking about starting their own shops. About the Author Phil Simon is an independent technology consultant, author, writer, and dynamic public speaker for hire. He focuses on the intersection of business and technology. He is the author of Why New Systems Fail and The Next Wave of Technologies. Praise "A powerful, important. and eye-opening book. Simon expertly demonstrates how, by skillfully using technology, social media, and collaborative tools, even the smallest of businesses can achieve amazing levels of success. The New Small is a very big idea. Read it, but be warned: You may want to change your life once you've finished it." -Mitch Joel, President, Twist Image and author of Six Pixels of Separation "We've known for a while that 'small is the new big, ' to quote Seth Godin, but a piece has been missing--specifically the piece that explains how technology has been accelerating the trend and how companies can harness technology to take advantage of it. In The New Small, Phil Simon does a masterful job of filling that void. I heartily recommend it." -Bo Burlingham, editor-at-large Inc. magazine and author of Small Giants: Companies That Choose To Be Great Instead of Big "The New Small is a veritable treasure chest of management tips and technologies. Simon's storytelling rivals Malcolm Gladwell and his knowledge of technology rivals Chris Anderson. A must-read." -Paul Spiegelman, Author, Why is Everyone Smiling? "From arrows to gunpowder, from ATMs to email, technology has always been the great equalizer. In this powerful and indispensable book, Phil Simon shows how small and medium-sized business can out-duel the big guys through smart and sharp adoption of nimble tech. The New Smallshows precisely why, what, and how inexpensive technology can improve every facet of your business. It's not a book, it's an investment in transformation." -Jay Baer, co-author of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social "An excellent book for seasoned business owners and entrepreneurs alike. Ever wondered what new technologies are out there and if they make sense for your business? When you read The New Small, be sure to have a notepad and highlighter handy, You will be using both as you gleam nuggets of technology and business insight. Highly recommended." -Shama Kabani, Author of the Bestselling book The Zen of Social Media Marketing