As organizations face an unprecedented rate of change, how should the role of the strategist adapt to address new challenges? Based on original research and consulting projects from the Institute of Management and Strategy, University of St. Gallen, The New Strategist is a practical guide which explains how to execute strategy, not just think about the theory. It examines day-to-day strategy work, explores the competences required by strategic leaders, and maps out the strategist's tools of the trade, including processes, initiatives and discourse.
Using a rich and unique data set, this book looks at the roles of different strategists in an organization and emphasizes the importance of managers and strategy consultants as well as Chief Strategy Officers and other leaders. Crucially, The New Strategist focuses on the practice of strategy rather than the theory, answering key questions around how professional strategists should work and which methods and techniques they should draw upon. This timely and authoritative text will support and strengthen managers in fulfilling their strategic leadership responsibilities, allowing them to contribute to the professionalization of the field and ensure their role is suitable for the future of business.
About the Author
Prof. em. Dr. Günter Müller-Stewens is Professor Emeritus of Management (previously Executive Director) at the Institute of Management and Strategy at the University of St. Gallen. He is a member of multiple boards of international organizations, works as a consultant and trainer for a variety of companies, and is the recipient of several international awards. He researches and teaches on matters of strategic management and has co-authored nearly 400 publications, including Radical Business Model Transformation and The Management of Luxury (both published by Kogan Page).
Industry Reviews
"The New Strategist not only provides the concepts and tools required for effective strategy making but also details the contexts, actors and competencies that animate the process. In this uniquely authoritative book, Mueller-Stewens translates over 40 years of experience into an indispensable resource for anyone who aspires to become a true strategy professional." * Steven Floyd, Isenberg Professor of Innovation and Entrepreneurship, Isenberg School of Management, University of Massachusetts, USA *
"An insightful and pragmatic guide to all strategic decision makers - a must-read for any entrepreneurial and hands-on strategist." * Dr Max Kownatzki, Senior Vice President Network & Partnership Management Hub Airlines, Deutsche Lufthansa AG, Germany *
"This book is a rousing call to professionalism in strategy work. Mueller-Stewens shows how a combination of analytical craftsmanship and moral sensibility will be crucial to strategy professionals as they lead their organizations into this challenging future." * Richard Wittington, Professor of Strategic Management, Said Business School, UK *
"Businesses now operate in a distinctively new competitive landscape that is rapidly changing and unpredictable due partly to disruptive technologies and chaotic political forces. Because of this unique context, the role of strategists has dramatically changed, making this highly insightful book both timely and critically important. It is a must read for all strategic leaders and strategic management scholars alike." * Michael Hitt, University Distinguished Professor Emeritus, Texas A&M University *
"Mueller-Stewens sees the strategist as leading more than the core strategy development and execution processes. Instead, the strategist should be a member of a company's leadership team which starts from deriving the purpose. This is the fundamental rule upon which the work of strategists needs to be built and animated by the strategic leader." * Dr. Andreas Gocke, Managing Director and Senior Partner, The Boston Consulting Group *
