An indispensable roadmap and a refreshingly optimistic take on our economic future: Award-winning New Yorker staff writer and brilliant creator of NPR's Planet Money shows us how the 21st century economic paradigm offers unprecedented opportunities for curious, ambitious individuals to combine the things they love with their careers.
From 'Focus on Intimacy at Scale' to 'Find Your Valuable Five Percent' and 'The Harder Your Core Customer Is to Reach, The Better You Will Do', Adam Davidson lays down the Ground Rules for success in the new economy.
Drawing on inspiring case studies - a sweatshop-owner's daughter fighting for better working conditions, an Amish craftsman meeting the technological needs of his fellow farmers - as well as the latest academic research, he shows us how the twentieth-century economy of scale has given way in this century to an economy of passion.
Davidson's special talent for breaking down daunting economic terminology and making theory accessible have won him not only respect as an economics guru but also most of broadcast journalism's highest honours. In this breath-of-fresh-air book, he inspires us all to see that with intimacy, insight, attention, automation, and of course, passion, we can succeed in this new economic world.
About the Author
Adam Davidson is currently a staff writer at The New Yorker, where he writes The Financial Page column. He also co-founded and co-hosted National Public Radio's "Planet Money," after serving as the international business and economics correspondent for NPR.
His co-reported episode for "This American Life," "The Giant Pool of Money," which received the Peabody, DuPont-Columbia, and Polk Awards, and was named one of the top works of journalism of the decade by New York University's Arthur L. Carter Journalism Institute.
His work is heard regularly on "Morning Edition," "All Things Considered," and he is a frequently featured guest on MSNBC, Meet The Press, Anderson Cooper 360, Good Morning America, and other television news shows.
Industry Reviews
His book injects some grounded, non-jargon-laden reality into the bland corporate-speak around notions of passion, engagement and purpose. - Financial Times
This is explicitly a book to help a "regular person do well in a rapidly changing economy" and it succeeds precisely because there is no hyperbole or hard sell. No dynamism is required - Financial Times
Inspiration for entrepreneurs that should be required reading in any business school curriculum - Kirkus Reviews
The Passion Economy is exactly what everyone needs today: examples of how to thrive in an economy that can seem overwhelming, and crystal-clear explanations of how to succeed. This is the book about how to live (and work) a more passionate life Adam Davidson is one of America's most accomplished business journalists - and this book reminds us why. With a reporter's eye and a storyteller's grace, he has traveled the country to find regular people who have cracked the code of the modern economy. Reading their stories will reveal the secrets of successful careers Move over Malcolm Gladwell. In The Passion Economy Adam Davidson upends the conventional thinking about how to succeed in our topsy-turvy, seemingly unforgiving post-industrial economy by sharing the stories of regular people who followed their dreams 
