The Populist Style

Name: The Populist Style
Brand: Edinburgh University Press
Price: 156.9 AUD
Availability: PreOrder

Trump, Le Pen and Performances of the Far Right

By: Tho Aiolfi

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Hardcover | 13 May 2025

At a Glance

Hardcover
266 Pages

Dimensions(cm)
23.4 x 15.6

Hardcover

RRP $200.00

$156.90

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Available: 13th May 2025

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Through a comparative case study analysing the 2016 and 2017 presidential campaigns of Donald Trump and Marine Le Pen, The Populist Style examines the links between far-right ideology and populism. Adopting an interdisciplinary framework combining political science and performance studies, this book develops a critical definition of populism as a style, that is, as a repertoire of political performances that shapes and is given shape by ideological content.

The book argues that the populist style relies on three clusters of performances: performances of identity, performances of transgression and performances of crisis. Through an analysis of a corpus including presidential debates, speeches during rallies and political advertisements drawn from the campaigns of Trump and Le Pen, this book shows the adaptability of the populist style and its relevance as discursive-performative strategy across two different national contexts as it was used by far-right political actors to make their reactionary agenda and exclusionary nationalism more appealing.

Industry Reviews

Imaginative, conceptually innovative, empirically rigorous and beautifully written, Theo Aiolfi's The Populist Style pushes the study of populism forward into exciting new arenas. Taking performance and style seriously, this outstanding work of interdisciplinarity and originality helps make sense of a time when populism has gone mainstream. Highly recommended.--Benjamin Moffitt, Australian Catholic University

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