The Power of Two : How Companies of All Sizes Can Build Alliance Networks That Generate Business Opportunities - John K. Conlon

The Power of Two

How Companies of All Sizes Can Build Alliance Networks That Generate Business Opportunities

By: John K. Conlon, Melissa Giovagnoli

Paperback | 17 June 1998 | Edition Number 1

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Tap the Power of Alliance Networks

Inspired by the so-called virtual corporation, the opportunisticformation of short-term strategic pairings is the chief means bywhich today?s companies are realizing growth. In The Power of Two,two acknowledged business-alliance experts take readersstep-by-step through a proven, powerful method for successfullybuilding a network of strategic alliances and for managing suchnetworks via an alliance manager. Packed with examples, augmentedwith a wealth of assessment tools and charts, it?s the mostauthoritative, user friendly guide to mastering this important,emerging business stratagem currently available.

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