The PR Paradox

Name: The PR Paradox
Brand: PRLab
Price: 43.99 AUD

How to Master the Art of PR as a Startup or Scale-up

By: Matias Rodsevich

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Paperback | 6 October 2020

At a Glance

Paperback
226 Pages

Dimensions(cm)
23.39 x 15.6 x 1.55

Paperback

$43.99

or 4 interest-free payments of $11.00 with

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The PR Paradox is an engaging and educational study on the nature of public relations for startups. It shares the thoughtful tips and best practices from a seasoned PR pro, and CEO of his own PR agency, Matias Rodsevich. After years of sharing tips and helping people create their own proper PR strategies, or scaling their strategies up, he now brings us this book which is foundational for PR and will help PR improve across the board. Matias also created the first PR community called PRlab, which he used as an inspiration for creating this book full of actionable examples, from one of the fastest growing startups in the world. This book is the manifestation of that community and his years of work experience. It is an entertaining and useful guide that will help anyone attempting PR for the first time, or trying to improve their PR practices.

Industry Reviews

Reviews

"A must read for startup and scaleups that wants to grab the

attention of the media and become their own pr-powerhouse."

Remy Gieling

Editor in Chief, Sprout

"In today's 24/7 news cycle, a company's public image can be shaped in a matter of months, if not days. The PR Paradox

provides all of the tips and tools for those startups and scaleups that want to take full control of their narrative and bring it to the next level."

Shane Rusell

Executive VicePresident - 5W New York

"PR is not just about getting your name in print; it's a strategic process that creates brand awareness and visibility, credibility and authority, and improves your search engine optimization when done well. For a start-up with those goals (and every start-up should have those goals), The PR Paradox is the place to start."

Gini Dietrich

Editor in Chief, Founder and CEO of Spinsucks

"An easy to read and straight to the point PR-guide for every

aspiring entrepreneur and PR-professional"

Bob Bruinenberg

Senior Communication Specialist, Edelman Amsterdam

"Matias is a PR professional that's been in the trenches of startup and scale-up PR for 10 years. This books shows his experience; it's an excellent read, jam-packed with value."

Sjors Mahler

Head of Marketing of PR.co

"The PR Paradox is full of practical tips and how-to guides - very useful for all startups and scale-ups for getting a good

understanding and grip on their PR strategy. For sure worth

reading!"

Gernot Schwendtner

Co-Founder of WeGrow

"Matas is a trusted source for tech companies all across the world. His book is exemplary and provides effective strategies to build the foundations of the PR strategy for your startup or scaleup with great workable ideas."

Bianca Zwart

Founder Black & White Communications

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