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The PR Professional's Handbook
Powerful, Practical Communications
By: Caroline Black
Paperback | 3 April 2014 | Edition Number 1
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The PR Professional's Handbook offers practical advice and solutions for anyone involved in the public relations function. The PR Professional's Handbook guides practitioners in preparing and evaluating campaigns.
In addition to providing a full breakdown on the individual skills required in briefing, writing and presenting projects of different shapes and sizes, the book covers the role and importance of public relations and communications in organizations, addressing, in full, key theories for PR, skills and disciplines, channels and creativity.
Industry Reviews
"If you're starting out in public relations for the first time then be sure to get yourself a copy of The PR Professional's Handbook by Caroline Black. This new CIPR stamped book covers key communications theories, provides practical advice around skills and uses case studies to highlight proof points." * Michael White, Digital Consultant, Keene Communications and blogger at thoughtsymposium.com *
"An absolute 'must-have' for anyone whose work responsibilities include any aspect of public relations." * Midest Book Review, Library Bookwatch, The Business Shelf *
ISBN: 9780749468422
ISBN-10: 0749468424
Series: PR In Practice
Published: 3rd April 2014
Format: Paperback
Language: English
Number of Pages: 376
Audience: Professional and Scholarly
Publisher: CIPR
Country of Publication: GB
Edition Number: 1
Dimensions (cm): 23.5 x 15.5 x 2
Weight (kg): 0.6
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