The PR Professional's Handbook : Powerful, Practical Communications - Caroline Black

The PR Professional's Handbook

Powerful, Practical Communications

By: Caroline Black

Paperback | 3 April 2014 | Edition Number 1

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At a time when rapid changes in communications technology, such as social media, are having a major impact on the way businesses choose to communicate, more and more people are having to understand the principles of modern PR and how they can use it to underpin effective business management.

The PR Professional's Handbook offers practical advice and solutions for anyone involved in the public relations function. The PR Professional's Handbook guides practitioners in preparing and evaluating campaigns.

In addition to providing a full breakdown on the individual skills required in briefing, writing and presenting projects of different shapes and sizes, the book covers the role and importance of public relations and communications in organizations, addressing, in full, key theories for PR, skills and disciplines, channels and creativity.
Industry Reviews
"Long before press releases and hashtags, public relations existed, playing a vital role in the way organisations communicated. In ancient Rome, fight directors at the Coliseum fostered word of mouth recommendations of their shows, aware this provided a greater pull to the masses than graffiti proclaiming the times of future events. It is anecdotes and case studies such as this that make Caroline Black's new book an enjoyable read. The handbook is billed as a complete introductory text to the world of PR. It provides those new to the industry and those looking to enter it with a full breakdown of the skills required to prosper as a PR professional and delivers an understanding of how PR operates and interlinks with the wider world." * Liam Keogh, PR Week *
"If you're starting out in public relations for the first time then be sure to get yourself a copy of The PR Professional's Handbook by Caroline Black. This new CIPR stamped book covers key communications theories, provides practical advice around skills and uses case studies to highlight proof points." * Michael White, Digital Consultant, Keene Communications and blogger at thoughtsymposium.com *
"An absolute 'must-have' for anyone whose work responsibilities include any aspect of public relations." * Midest Book Review, Library Bookwatch, The Business Shelf *

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