The Race For A New Game Machine

Creating The Chips Inside The Xbox 360 And The Playstation 3

By: David Shippy, Mickie Phipps

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eBook | 1 January 2010

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256 Pages

Dimensions(cm)
22.86 x 15.24

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"A fast-paced tell-all. . .one of the great business stories of our young century." -Steve Cherry, IEEE Spectrum Magazine

The Xbox 360 and PlayStation 3 game systems have changed the face of home entertainment. But few know the amazing story inside the consoles-how David Shippy and his team of engineers at the Sony/Toshiba/IBM Design Center (STI) forged the tiny miracle at the core of it all: a revolutionary microprocessor chip that set a new paradigm in personal computing. At stake were the livelihoods-and sanity-of an unsung group of tireless visionaries. At war were the giants Microsoft and Sony.

"Drama and secret deals. . . This is the real deal." -Bob Molyneaux, ChipBridge

Here is a dazzling, behind-the-scenes account of life in the tech world, featuring memorable characters, high-level corporate intrigue, and cutthroat business dealings. It's a story that's never been told-until now.

"The real story of a team of people tasked with doing the impossible." -John C. Beck, author of Got Game

"Remarkable. . .fascinating." -Dean Takahashi, author of Opening the Xbox

"The story of the whole effort to build the Cell." -The Wall Street Journal