The Real Business of Blockchain

Blockchain is transforming business. What's your strategy? Forward-thinking organisations such as the Australian Stock Exchange, Equinor, the City of Austin, and dozens of others are exploring how blockchain can transform the way they create and seek value. Whether to streamline multi-party processes, create and trade new assets, or leverage artificial intelligence and the Internet of Things, blockchain enables entirely new business opportunities.

This is just the start. As blockchain is more widely adopted, it has the potential to radically reinvent the way companies and societies operate, as radical a paradigm shift as happened with the launch of the internet.

The Real Business of Blockchain is one of the first books on this transformative technology written for business leaders. Authors David Furlonger and Christophe Uzureau — both of Gartner, the world-renowned research and advisory company — will help you:

• Assess how blockchain will impact your business by cutting through the hype and finding the real story

• Explore the value proposition that blockchain technologies offer

• Make smart near- and mid-term investments in your blockchain strategy

• Position you and your organisation in a new competitive landscape in the future

About the Authors

David Furlonger is a Vice President and Gartner Research Fellow based in North America. His research focus is as a futurist, analyzing how long-term business and technology trends strategically impact societies, industries, governments, and organizations. In 2007 he initiated Gartner's research theme titled "The Future of Money," and later launched Gartner's blockchain research and Center of Excellence.

Christophe Uzureau is a Vice President at Gartner, based in Asia Pacific. His research focuses on how blockchain and tokenization enable new assets, products, and services to generate business and consumer value. His analysis explores the evolution of digital business, taking into account emerging technology and innovations as well as their impact on customer behavior.