The ROI of Social Media : Social Marketing for Business Success - Guy Powell

The ROI of Social Media

Social Marketing for Business Success

By: Guy Powell, Steven Groves, Jerry Dimos

Hardcover | 1 November 2010 | Edition Number 1

At a Glance

Hardcover


$65.75

or 4 interest-free payments of $16.44 with

 or 

Aims to ship in 15 to 25 business days

The ROI of Social Media uncovers the tactics and tools used by the largest and most successful corporations and agencies to monitor and measure the return on their investments in social media.   Guy R. Powell, Steven W. Groves and Jerry Dimos have done the hard work to uncover and reveal the secrets the big boys use so you don't have to.
It includes an 8-Step process for marketers to set up their social media metrics and calculate ROI and a readily referenced ‘Media Engagement Framework’ that encompasses traditional and social marketing in a holistic approach.
Case studies cover large and small consumer marketers, large and small business-to-business marketers, and social media tools developers in the US, Europe & Asia.  The case studies include companies from Asia, Europe and North America and markets as diverse as fast moving consumer goods (FMCG), consumer packaged goods (CPG), media, technology and ecommerce.

More in Business & Management

The Intelligent Investor Third Edition - Benjamin Graham

RRP $36.99

$33.25

10%
OFF
Principles : Life and Work - Ray Dalio

RRP $55.00

$36.50

34%
OFF
How to Win Friends and Influence People - Dale Carnegie
Lessons from Gin : Business the Four Pillars Way - Matt Jones
Outwitting the Devil : The Secret to Freedom and Success - Napoleon Hill
Elevate - Jack Delosa

BOXING DAY

Paperback

RRP $34.99

$13.95

60%
OFF
The Barefoot Investor : Classic Edition, Revised and Updated - Scott Pape
The Richest Man In Babylon - Original Edition - George S Clason

RRP $22.60

$16.90

25%
OFF
The World According to Star Wars - Cass R. Sunstein

RRP $27.99

$26.50

The Laws of Human Nature - Robert Greene

RRP $39.99

$37.95

The 5am Club : Own Your Morning. Elevate Your Life. - Robin Sharma
Bullshit Jobs : A Theory - David Graeber

RRP $24.99

$23.75