The science of getting Rich

How to Start a Conversation and Make Friends

Revised And Updated

Managing Brand Equity

Capitalizing on the Value of a Brand Name

Corporate Culture and Performance

Power and Influence

Beyond Formal Authority

A Primer on Decision Making

How Decisions Happen

Marketing High Technology

An Insider's View

Strategic Planning

What Every Manager Must Know

Communicating at Work

Counterintuitive Marketing

Achieving Great Results Using Common Sense

Executive Economics

Ten Essential Tools for Managers

Marketing Aesthetics

The Strategic Management of Brands, Identity, and Image

The Wall Street Journal Guide to the End of Wall Street as We Know It

What You Need to Know About the Greatest Financial Crisis of Our Time—and How to Survive It

Be the Change

Candid Conversations with the World's Most Successful Philanthropists

The Green Collar Economy

How One Solution Can Fix Our Two Biggest Problems

The Tyranny of Oil

The World's Most Powerful Industry—and What We Must Do to Stop It

The Millionaire in the Mirror

How to Find Your Passion and Make a Fortune Doing It—Without Quitting Your Day Job

Side by Side

The Revolutionary Mother-Daughter Program for Conflict-Free Communication

Know What Makes Them Tick

How to Successfully Negotiate Almost Any Situation

Broke, USA

From Pawnshops to Poverty, Inc.—How the Working Poor Became Big Business

Working Together

Why Great Partnerships Succeed

C-Scape

Conquer the Forces Changing Business Today

The Secret of Chanel No. 5

The Intimate History of the World's Most Famous Perfume

The End of Fashion

How Marketing Changed the Clothing Game Forever

Tough Calls from the Corner Office

Top Business Leaders Reveal Their Career-Defining Moments