The Simplicity Playbook for Innovators

Keeping things simple, as we often say, is complicated and hard. Jin has unlocked the way to make simplicity a way of thinking, working and living. Through equally fascinating frameworks and stories, The Simplicity Playbook for Innovators identifies the way to develop ideas that change the world and appeal to our better nature.? - Rob Findlay, Digital Innovation Lead, Amazon Web Services, Founder of Next Money A must-read for anyone who wants to venture into design thinking. The references in this book are tried-and-tested concepts that work! ?- Wyson Lim, Head of Group Wealth Management, OCBC Bank. Jin is both engaging and insightful. Her commitment to a structured yet user-centric approach towards simple and elegant solutions to workplace challenges and industry transformation needs will continue to inspire others, especially those who wish to be change agents and facilitators of innovation teams. - Dr Lim Lai Cheng, Executive Director, Singapore Management University Academy Jin Kang Moller is a simplicity guru. She got me started on my simplicity journey, and it changed the trajectory of my career significantly. I came to realise, from Jin's teachings and modelling, that simplicity is the heart, mind and soul of good experience. In this book, Jin transcends theory, giving the reader practical guidance on making complex customer experiences and communications more simple. I highly recommend the book for any business leader who recognises the obvious - simpler is better - and needs a playbook for achieving that noble goal. - Mark McCormick, SVP, Strategic Design, Innovation Group, Wells Fargo In The Simplicity Playbook for Innovators, Jin Kang Moller breaks down innovation into simple, easy-to-understand concepts and shows how less is more when creating something new. This book is especially relevant in today's post-Covid-19 world, where we need to be agile and creative in coping with the many unprecedented challenges. - Dennis Tan, CEO, Prudential Singapore