The Simplicity Shift

Innovative Design Tactics in a Corporate World

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Paperback | 27 March 2003

At a Glance

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184 Pages

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22.86 x 15.24 x 0.99

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High-tech products have historically had notoriously poor design. Fortunately, companies have recently started to embrace user-centered design practices. This transition hasn't been smooth; many companies have difficulty transferring good design into final, shippable product. There is a political/cultural disconnect between the outward corporate desire for good design and the internal corporate culture that implements it. The Simplicity Shift is about moving the company culture to value, discover and implement simplicity, and to create a well-designed product. For most companies, product design is not paramount; it is something locked into a "design department" and approached as a sub-task of the larger sequential process. For companies to truly create breakthrough, easy-to-use products, they must elevate design so that its terms and tools are shared by everyone in the team. Design is a strategic tool that thereby becomes a part of how every company employee thinks, acts--and most importantly--makes decisions. Product managers and professional designers will benefit from the tools and examples about making design work in a production company.

Industry Reviews

'The conversational writing style and the excellent instructive examples make the book appealing not only to technology experts, but also to managers and to consumers of products and services who sometimes (or often) wonder why it is so difficult to use something ...'. Computing Reviews

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You Can Find This Book In

Non-Fiction Business & Management Management & Management Techniques Management of Specific Areas Production of Quality Control Management Computing & I.T.Computer Programming & Software Development Software Engineering Computer Science Human-Computer Interaction Research & Development Management Information Technology General Issue

Ethical & Social Aspects of IT Engineering & Technology Technology in General Technical Design

Motivation
Vocabulary
Why is bad design such good business?
User blindness
Design interlude - redesigning a timer thermostat
Feature blindness
Design interlude - redesigning a digital jukebox
Innovation blindness
Design interlude - mobile phones
Conclusion
Table of Contents provided by Publisher. All Rights Reserved.

The Simplicity Shift

Innovative Design Tactics in a Corporate World

At a Glance

Paperback

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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