The Social Media Industries

By: Alan B. Albarran (Editor)

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Hardcover | 26 February 2013 | Edition Number 1

At a Glance

Hardcover
274 Pages

Dimensions(cm)
22.86 x 15.24 x 1.6

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This volume examines how social media is evolving as an industry-it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are:

Business models found among the social media industries and social media as a form of marketing.
Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news.
Discussions of ethics and privacy as applied to the area of social media.
An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35.

Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.

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You Can Find This Book In

Miscellaneous Items Non-Fiction Language & Linguistics Society & Culture Media Studies Reference, Information & Interdisciplinary Subjects Interdisciplinary Studies Communication Studies Computing & I.T.Computer Networking & Communications Engineering & Technology Electronics & Communications Engineering

Communications Engineering & Telecommunications Humanities Industry & Industrial Studies Media, Entertainment, Information & Communication Industries Press & Journalism

Foreword
Preface
The Social Media Industries: Introduction and Overview
A History of the Social Media Industries
The Paradoxes of Social Media: A Review of Theoretical Issues
Business Models of Most-Visited U.S. Social Networking Sites
Social Media Marketing
Social Media Content
Social Media and the Value of Truth: Navigating the Web of Morality
Traditional News MediaâÇÖs Use of Social Media
Privacy and Social Media
Uses and Gratifications of Facebook Members 35 Years and Older
Social Media and Young Latinos
Bridging the Great Divide: African American and Asian American Use of Social Media
The Social Media Industries: Summary and Future Directions
Table of Contents provided by Publisher. All Rights Reserved.

The Social Media Industries

At a Glance

Hardcover

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