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The Springboard - Stephen Denning

The Springboard

By: Stephen Denning

eText | 21 August 2012 | Edition Number 1

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The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers.



Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today's information economy.

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Non-FictionBusiness & ManagementBusiness Mathematics & SystemsManagement & Management TechniquesManagement of Specific AreasKnowledge ManagementEconomicsProduction of Quality Control Management

Other Editions and Formats

Hardcover

Published: 26th November 2015

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