Foreword by Brad Sugars xi
Acknowledgements xv
Introduction xvii
The Importance of Clarity with Jamie Smart 1
Chapter One: Automate Authenticity with Chris Larsen 5
Chapter Two: Consumer Trials with Melissa Snover 11
Chapter Three: Fractional Sales with Ray Zamora 17
Chapter Four: A Shared Mission with Surendra Singh 23
Chapter Five: Engaging Stakeholders with Timber Barker 29
Chapter Six: Profitable Relationships with Abhishek Kaushik 35
Chapter Seven: Partnership Success with Denis O’Shea 41
Chapter Eight: Launching a TV Show with Heidi Dugan 47
Chapter Nine: All About People with Tim Ringel 53
Chapter Ten: Community Sales with Yong-Soo Chung 59
Chapter Eleven: Being Yourself with Mark Asquith 65
Chapter Twelve: Razors and Blades with Drew Vernon 71
Chapter Thirteen: Digital Partnerships with Ross Veitch 77
Chapter Fourteen: Customer Experience with Chris Schutrups 83
Chapter Fifteen: The Branded CEO with Prateek Joshi 89
Chapter Sixteen: Video Engagement with Darin Dawson 95
Chapter Seventeen: NFT Rewards with Ed Vincent 101
Chapter Eighteen: Consistency Wins with Eric L. Schmidt 107
Chapter Nineteen: Lumpy Marketing with Brad Sugars 113
Chapter Twenty: Need for Speed with Jonathan Rosenfeld 119
Chapter Twenty-One: Amplifier Effect with Mona Akmal 125
Chapter Twenty-Two: Customer Stories with Aron Clymer 131
Chapter Twenty-Three: Advance Marketing with Emeric Ernoult 137
Chapter Twenty-Four: Persistence and Perfection with Gail Kasper 143
Chapter Twenty-Five: Contra Favours with DC Palter 149
Chapter Twenty-Six: Gamify Utility with Karen Frame 155
Chapter Twenty-Seven: Blue Ocean with Christian Espinosa 161
Chapter Twenty-Eight: Being Found with Bart-Jan Leyts 167
Chapter Twenty-Nine: Strategic Commenting with Jason Tan 173
Chapter Thirty: Competitor Collaboration with Mark Myers 179
Chapter Thirty-One: Crowdfunded Community with Karen Tan 185
Chapter Thirty-Two: Loyal Not Happy with Charles Read 191
Chapter Thirty-Three: Breathing Success with Peter Mann 197
Chapter Thirty-Four: Sustainability Stories with Mathias Boissonot 203
Chapter Thirty-Five: Regulated Opportunities with Jamie Marshall 209
Chapter Thirty-Six: Packaging Counts with Jade Gray 215
Chapter Thirty-Seven: Main Street Marketing with Terresa Zimmerman 221
Chapter Thirty-Eight: Ethical Business with Jill Poet 227
Chapter Thirty-Nine: Speedy Delivery with Izzy Rosenzweig 233
Chapter Forty: Discrete Networking with Mathieu Johnsson 239
Chapter Forty-One: Game Mindset with Dre Baldwin 245
Chapter Forty-Two: Vegan Mission with Vikas Garg 251
Chapter Forty-Three: Trial and Learn with Allison “Ali” M. Wing 257
Chapter Forty-Four: Beer Time with Mark Wong 263
Chapter Forty-Five: AI Nuptials with Chris Troka 269
Chapter Forty-Six: Art Consumption with Hussein Hallak 275
Chapter Forty-Seven: Niche Runway with Roberto Capodieci 281
Chapter Forty-Eight: Franchise Development with John Prothro 285
Chapter Forty-Nine: Entrepreneur Mindset with Annie Margarita Yang 291
Chapter Fifty: Revitalising a Legacy Brand with Joe Hart 297
Contributors (in order of appearance) 303
Resources 309
Ten Take Aways 325
About the Author 329
Index 331
