The Who Code of Marketing of Breast-Milk Substitutes

History and Analysis

By: Sami Shubber

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Paperback | 1 February 2011 | Edition Number 2

At a Glance

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338 Pages

Edition Type
Revised

Dimensions(cm)
23.37 x 16.0 x 1.78

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This is a detailed analysis and history of the WHO Code of Marketing of Breast-milk Substitutes, written by one of the world's foremost authorities on the subject, Dr Sami Shubber. Essential reading for anyone interested in the legal interpretation, the implementation and investigating possible breaches of this essential measure to ensure that women all over the world are given the opportunity to breastfeed their children without the pressure from manufacturers of formula milk.

Industry Reviews

'A must for all those who require a detailed insight into the Code.' Anees Jiliani, WHO International Digest of Health Legislation 'A fascinating book.' Dr. Halfdan Mahler, former WHO Director-General.

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Non-Fiction Family & Health Parenting: Advice & Issues Pregnancy, Birth & Baby Care Law Laws of Specific Jurisdictions Social Law Medical & Healthcare Law Entertainment & Media Law Advertising Law Public Health & Safety Law International Law

Foreword	p. xi
Preface	p. xiii
Abbreviations	p. xiv
List of Cases	p. xvi
Introduction	p. 1
The History of the International Code	p. 3
The Historical Development of the International Code	p. 5
Introduction	p. 5
Developments Between October 1979-May 1980	p. 7
The preparation of the International Code	p. 8
The First Draft of the International Code	p. 8
Consultations on the First Draft	p. 10
The Second Draft of the International Code	p. 15
Action by the World Health Assembly in May 1980	p. 15
Some Observations on the Process of the Preparation of the International Code	p. 17
Developments Between May 1980-January 1981	p. 21
The Establishment of a Steering Committee and Drafting Group	p. 21
The Third Draft of the International Code	p. 23
The Consultations of August and September 1980	p. 23
The Fourth Draft of the International Code	p. 25
The Legal Implications of an International Code as a Regulation and as a Recommendation	p. 26
Regulation	p. 27
Recommendation	p. 29
The Final Phase of the Preparation of the International Code (January-May 1981)	p. 30
The Action of the Executive Board in January 1981	p. 30
Some Observations on the Process of the Preparation of the International Code Until January 1981	p. 33
The Adoption of the International Code by the World Health Assembly in May 1981	p. 38
Some Observations on the Adoption of the International Code by the World Health Assembly	p. 43
The International Code of Marketing of Breast-Milk Substitutes	p. 45
The Aim of the International Code	p. 47
The Protection and Promotion of Breast-feeding	p. 49
The Proper Use of Breast-milk Substitutes when Necessary	p. 54
Breast-feeding and HIV	p. 58
Breast-feeding and Emergencies	p. 62
Conclusion	p. 63
The Material Scope of the International Code	p. 66
Marketing and Practices Related Thereto	p. 67
Breast-milk Substitutes	p. 69
Milk Products, Foods and Beverages, including Bottle-fed Complementary Foods	p. 71
Feeding Bottles and Teats	p. 75
Quality of Products Covered by the International Code	p. 76
Availability of Products Covered by the International Code	p. 78
Information Concerning the Use of Products Covered by the International Code	p. 79
Definitions of the International Code	p. 82
Definitions	p. 82
Breast-milk Substitute	p. 84
Complementary Food	p. 85
Container	p. 85
Distributor	p. 86
Health Care System	p. 87
Health Worker	p. 87
Infant Formula	p. 88
Label	p. 88
Manufacturer	p. 89
Marketing	p. 89
Marketing Personnel	p. 90
Samples	p. 90
Supplies	p. 91
Conclusion	p. 92
Information and Education Under the Regime of the International Code	p. 95
Responsibility for the Provision of Information on Infant Feeding	p. 97
Informational and Educational Materials and their Contents	p. 101
Donations of Informational and Educational Equipment and Materials	p. 105
Advertising and Promotion of Products Covered by the Code	p. 111
Ban on Advertising and Other Forms of Promotion to the General Public	p. 114
Ban on the Giving of Samples	p. 119
Ban on Advertising, Promotion and the Giving of Samples at the Retail Level	p. 122
Ban on Gifts of Articles and Utensils	p. 124
Ban on Contacts between Marketing Personnel and Pregnant Women and Mothers	p. 126
The Position of the Health Care System Under the International Code	p. 129
Measures to Encourage and Promote Breast-feeding	p. 130
Information and Advice to Health Workers	p. 134
Ban on Promotion in the Health Care System	p. 135
Ban on Specific Aspects of Promotion in the Health Care System	p. 135
Personnel Provided or Paid for by Manufacturers or Distributors	p. 137
Demonstration of Feeding with Breast-milk Substitutes	p. 138
Donations or Low-price Sales of Supplies of Products Covered by the International Code	p. 139
The Supplies Should be Made to Institutions or Organizations	p. 140
Infants Who Have to be Fed on Breast-milk Substitutes	p. 142
Distribution of Supplies for Outside Use by Institutions or Organizations	p. 146
Supplies Should not be Used as Sales Inducement	p. 148
Supplies and the Infant Food Industry	p. 149
Dobnations of Equipment and Materials	p. 153
The Position of Health Workers Under the International Code	p. 155
Encouragement and Protection of Breast-feeding	p. 156
Scientific and Factual Information Relating to Products Covered by the International Code	p. 159
Financial or Material Inducements to Health Workers or their Families	p. 162
Ban on Samples, Equipment and Utensils to Health Workers	p. 167
Disclosure of Contributions to Fellowships, Study Tours, Research Grants and Conference Attendance	p. 169
Company Employees	p. 174
Sales Incentives	p. 175
Educational Functions by Marketing Personnel	p. 176
Labelling	p. 180
Points to be Included in the Label	p. 181
Important Notice	p. 183
Superiority of Breast-feeding	p. 183
Use of Breast-milk Substitutes on the Health Worker's Advice	p. 184
Instructions for Appropriate Preparation of Breast-milk Substitutes and Warning of Health Hazards	p. 185
The Use of the Term ôInfant Formulaö	p. 186
Ban on Pictures or Texts in the Label	p. 187
Food Products not Suitable as Breast-milk Substitutes	p. 190
Composition, Storage, Batch Number and Expiry Date of Breast-milk Substitutes	p. 191
Quality of Food Products Covered by the International Code	p. 194
Codex Standards and the Code of Hygienic Practice for Foods for Infants and Children	p. 194
Implementation of the International Code	p. 199
Is Implementation of the International Code Compulsory?	p. 200
The Extent of Implementation of the International Code	p. 209
Partial Implementation of the International Code	p. 211
Modes of Implementation of the International Code	p. 213
Legislation	p. 213
Regulations	p. 214
Other Suitable Measures	p. 215
Voluntary Agreements	p. 216
The Advantages of Proper Implementation of the International Code	p. 219
The Disadvantages of Non-implementation	p. 223
Monitoring of the International Code	p. 224
State Monitoring	p. 225
Collective Monitoring	p. 227
Self-monitoring by Industry	p. 230
The Role of NGOs, Groups, Institutions and Individuals in Monitoring	p. 233
Conclusions	p. 237
Appendices	p. 241
The International Code of Marketing of Breast-milk Substitutes	p. 242
Relevant Resolutions of the World Health Assembly	p. 252
Bibliography	p. 301
Books	p. 301
Articles and Documents	p. 302
Index	p. 305
Table of Contents provided by Ingram. All Rights Reserved.

The Who Code of Marketing of Breast-Milk Substitutes

History and Analysis

At a Glance

Paperback

Industry Reviews

Shipping

How to return your order

Defective items

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