The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies

By: Daniel Thomas Cook (Editor), J. Michael Ryan (Editor)

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Hardcover | 2 March 2015 | Edition Number 1

At a Glance

Hardcover
640 Pages

Dimensions(cm)
244.0 x 170.0 x 34.34

Hardcover

$430.90

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The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies provides definitive coverage of a field that has grown dramatically in scope and popularity around the world over the past two decades. With more than 200 AùZ entries varying in length from 500 to 5,000 words, it contains clear and concise definitions and explanations of key concepts, persons, and approaches. Each entry has a list of suggested readings and comprehensive cross-references. The Encyclopedia also includes a lexicon by category, a timeline, and an introduction by the editors.

The Encyclopedia strives to bring together the latest research and theories in the field, with an emphasis on expanding the coverage outside of the West. The entries are written by a group of expert international contributors across a range of disciplines, from sociology, cultural studies, and advertising, to anthropology, business, and consumer behavior. The content is available on an online platform with interactive cross-referencing links and powerful searching and browsing capabilities within the work and across Wiley's comprehensive online reference collection, or as a single volume in print. Assembling the latest research and information in consumer studies in one clear, concise, and accessible resource, this is an invaluable reference for scholars, researchers, and students at all levels.

Industry Reviews

"The content of the encyclopaedia is well balanced and covers issues from a variety of angles. Whilst the majority of the contributors are based in the USA, contributors are also included from Europe, Australia, India, Thailand, Egypt and Japan, giving the encyclopaedia a considered, international viewpoint." (Reference Reviews 2016)

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