Thirty Years of Political Campaigning in Central and Eastern Europe : Political Campaigning and Communication - Milos Gregor

Thirty Years of Political Campaigning in Central and Eastern Europe

By: Milos Gregor (Editor), Otto Eibl (Editor)

Paperback | 31 October 2020

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This edited volume maps the development of the use of political campaigning and marketing techniques in countries of the former Communist Bloc over the last thirty years. Focusing on the shift from propaganda to political marketing, and from manipulation to persuasion, the book consists of a series of case studies of countries in Central Europe, Eastern Europe, the Baltics, and the Balkans that outline the history, development and current state of political marketing in each country. The authors explore political parties and their behaviour ahead of elections, and show the changes in political culture and practices that parties have undergone in order to create more or less successful campaigns.

Industry Reviews

"For professionals and scholars who only seek brief, structured information about electoral campaigns in a complex region with which they are unfamiliar, it may provide a useful compilation of overviews and a research primer. For that, and for integrating Central and Eastern European perspectives into international scholarly discourse, and for their highly timely effort to contend with the political developments of a generation, the authors and editors deserve praise." (Mate Matyas, Europe-Asia Studies, Vol. 73 (4), 2021)

Other Editions and Formats

Hardcover

Published: 31st October 2019

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