Time and Media Markets : Routledge Communication Series - Alan B. Albarran

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Time and Media Markets

By: Alan B. Albarran (Editor), Angel Arrese Reca (Editor)

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Hardcover | 1 July 2002 | Edition Number 1

At a Glance

Hardcover
190 Pages

Dimensions(cm)
22.9 x 15.2 x 1.27

Hardcover

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This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from an international set of authors analyze time constraints and competition between different media; the quantity and quality of time spent in media consumption, audience and readership time valuation/costing/pricing; and the emergence of new media businesses around individual time management.

Specific topics examined in the volume include:

* a philosophical look at the concept of time and its application to media markets;
* temporal aspects of media distribution for the media industries, and how time affects their activities;
* the impact of increasing media industry consolidation and convergence on managerial effectiveness;
* approaches to time by CNN and its various cache of news channels, in a managerial context;
* the application of niche theory as a framework to examine competition between the Internet and television;
* Internet access in the United Kingdom and Europe, examining the cost of time for online access;
* the exchange of time and money in the television market for advertising; and
* a summary of research and an agenda for future research on the topic of time''s role in the media industry and markets.

With its origins in the third World Media Economics conference, held in 2000, Time and Media Markets is a distinctive and important collection appropriate for scholars and advanced students in media management and economics.

Industry Reviews

"For researchers with interests related to time and media questions, the book can be a helpful source and a valuable foundation for developing and expanding study in the area."
-Journalism & Mass Communication Quarterly

"...Time and Media Markets contains nine studies for our consideration. The result is a book that has the breadth of a good conference and the rigor that comes from review....The strength of the book lies in the ideas rather than the evidence. While narrowly focused, challenging theoretical investigation is sorely needed in media scholarship. Even if one doesn't wish to investigate time, the process of breaking apart a construct and rigorously evaluating it a worth academic exercise."
-The International Journal of Media Management

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You Can Find This Book In

Non-Fiction Industry & Industrial Studies Media, Entertainment, Information & Communication Industries Information Technology Industries Society & Culture Media Studies Language & Linguistics Business & Management Sales & Marketing Reference, Information & Interdisciplinary Subjects Interdisciplinary Studies Communication Studies

Law Laws of Specific Jurisdictions

Preface
Time and Media Markets: An Introduction
Media and Representation of Time
Time as a Niche Dimension: Competition Between the Internet and Television
Temporal Aspects of Media Distribution
The Impact of Concentration and Convergence on Managerial Efficiencies of Time and Cost
Time Management and CNN Strategies (1980-2000)
Online, Time Is Money: Internet Growth and the Cost of Access in the United Kingdom and Europe
Advertising and Internet Usage: A Perspective From Time and Media Planning
Media Markets as Time Markets: The Case of Spain
Trading Time and Money for Information in the Television Advertising Market: Strategies and Consequences
Time and Media Markets: Summary and Research Agenda
Table of Contents provided by Publisher. All Rights Reserved.

Time and Media Markets

At a Glance

Hardcover

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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