Tourism in Asian Cities

"Tourism in Asian Cities can be compared to the Travels of Marco Polo in the 21st century, which covers cities in China, India, Sri Lanka, Mongolia, ASEAN countries, and so on. This book is both interesting and practical for tourism researchers and practitioners because it covers useful marketing and managerial theories and practices. This book also opens research opportunities by discussing some emerging issues and proposes an emerging research agenda. It offers a broadened view of tourism in Asian cities by expanding the horizon for tourism readers."

- Professor Tzung-Cheng TC Huan, National Chiayi University, Taiwan (R.O.C.) and Editor-in-Chief, Tourism Recreation Research

"Tourism in urban contexts is increasing exponentially, and this book fills a critical gap in our understanding of touristic practices and tourism development in urban environments. Most importantly, it provides a rare Asian perspective that spans beyond the most well-known cities. The chapters form an engaging collection that addresses many aspects, including emerging issues such as overtourism. As such, the book offers a contemporary look at tourism in Asian cities that is valuable for students, researchers, and tourism managers."

- Dr. Ulrike Gretzel, Annenberg School of Communication & Journalism, University of Southern California, Los Angeles, USA

"The growth of urban tourism has been tightly related to the key issues of urban development and planning, with important implications both as opportunities (e.g., the synergies between the smart city and the smart destination approaches) and as tensions (overtourism). Due to the importance and to the specific features of urbanization in Asian countries, this book provides a timely and needed addition to our knowledge as well as to our ability to tackle the present challenges to the tourist economy."

- Professor Nicola Bellini, Institute of Management, Scuola Superiore Sant'Anna, Pisa, Italy