Tourism : 6th Edition - Principles and Practice - John Fletcher

Tourism

6th Edition - Principles and Practice

By: John Fletcher, Alan Fyall, Stephen Wanhill, David Gilbert

Paperback | 23 January 2017 | Edition Number 6

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In a changing and turbulent environment for tourism, the 6th edition of Tourism: Principles and Practice offers you the fundamental and underlying principles with which to approach the study of tourism, contributing a complete framework that effectively integrates theory and practice. The text has been updated to take into account developments such as Special Interest Tourism, and has added content on the history and evolution of the subject.

Key features
  • Mini case studies which concentrate on specific destinations and organisations
  • Self-check questions which allow you to review material and track your progress
  • Full length case studies which conclude each chapter
  • Practitioner views to give insight from someone who understands the real world of tourism
About the Authors

John Fletcher is Professor of Tourism and Head of the International Centre for Tourism & Hospitality Research at Bournemouth University, UK.

Alan Fyall is visiting Professor at the Rosen College of Hospitality Management, University of Central Florida, USA and Professor of Tourism at Bournemouth University, UK.

David Gilbert is Emeritus Professor of Marketing at Surrey University, UK, and visiting Professor at Bournemouth University, UK and DUFE, China.

Stephen Wanhill is Professor of Tourism Economics at the University of Limerick, Ireland and Emeritus Professor of Tourism Research at Bournemouth University, UK.

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