Treatises; 4

Parties, Campaigns, Elections and Public Opinion

By: Jorge I. Dominguez (Editor), Alejandro Poire (Editor)

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3 February 1999 | Edition Number 1

At a Glance

No. of Pages
264

Dimensions(cm)
22.86 x 15.24 x 1.6

RRP $210.00

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Recent elections in Mexico have seen dramatic changes in public opinion toward political parties. Focusing on the elections of 1994 and 1997, the book evaluates campaign strategies, voting habits, party loyalty and the decline of the Institutional Revolutionary Party (PRI). It begins by situating the transformation of Mexico's parties in an historical context, then goes on to consider the role of gender, and the resurgence of the Mexican left. The contributors, drawn from the US and Mexico focus on both the strategies of political parties to woo voters, and how voter actually responds. They also develop several methodological innovations for studying public opinion that can be applied beyond the case of Mexico.

Industry Reviews

"The work of Chand, Mixrahi, and Bruhn provides readers with valuable insights into the inner workings of two of Mexico's most important political parties.." -Caroline C. Beer, University of Vermont "Required reading for any scholar seeking to undersatnd the role of elections and parties in Mexico's protracted and uneven transition to democracy." -Wayne Cornelius, Gildred Professor of Political Science and U.S.- Mexican Relations, University of California-San Diego

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