Translation and Tourism

Strategies for Effective Cross-Cultural Promotion

By: M. Zain Sulaiman, Rita Wilson

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Paperback | 24 April 2020

At a Glance

Paperback
240 Pages

Dimensions(cm)
23.39 x 15.6 x 1.3

Paperback

$115.02

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This book addresses one of the most central, yet criticised, solutions for international tourism promotion, namely translation. It brings together theory and practice, explores the various challenges involved in translating tourism promotional materials (TPMs), and puts forward a sustainable solution capable of achieving maximum impact in the industry and society.

The solution, in the form of a Cultural-Conceptual Translation (CCT) model, identifies effective translation strategies and offers a platform for making TPM translation more streamlined, efficient and easily communicated. Using the English-Malay language combination as a case study, the book analyses tourism discourse and includes a road test of the CCT model on actual end-users of TPMs as well as tourism marketers in the industry. Guidelines for best practices in the industry round out the book, which offers valuable insights not only for researchers but also, and more importantly, various stakeholders in the translation, tourism and advertising industries.

Industry Reviews

"This book ... makes a valuable contribution to research in tourism translation and its practical aspects, which is of great benefit not only to researchers in the field of Translation Studies, Cultural Studies, and Cross-Cultural Communication, but also to stakeholders in the tourism and advertising industries. ... this book presents a CCT model that offers a platform to make TPM translation more streamlined and efficient." (Jie Jin and Jun Xu, The Journal of Specialised Translation, Issue 34, January, 2020)

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