Two Beats Ahead

What Great Musical Minds Teach Us About Creativity and Innovation

By: Panos A. Panay, R. Michael Hendrix

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Paperback | 8 April 2021 | Edition Number 1

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Fascinating look at creativity and innovation, featuring interviews with musicians like Justin Timberlake, Bjork and Jimmy Iovine Musicians are masters of innovation.

Demystifying their process for the first time, Two Beats Ahead reveals what we can learn from today's top musical minds. Drawing from interviews with masterminds like Pharrell Williams, Jimmy Iovine, Imogen Heap and Justin Timberlake as well as leaders from Amazon, Google X and Facebook, and featuring case studies on Lady Gaga, Dr Dre and Beyonce, this book identifies the key lessons and skills musicians can teach us about innovation and creativity.

Readers will learn how to listen more carefully and thoughtfully, experiment more freely, demo and prototype like a jazz musician, innovate like rap-artists, and perform and improvise like a great bebop ensemble. Two Beats Ahead is a creativity crash-course for anyone who wants to be more entrepreneurial or lead an innovative team.

About the Author

Panos A. Panay is Senior Vice President for Global Strategy and Innovation at Berklee College of Music and the founder of Sonicbids. He has has been named on Fast Company's 'Fast 50 list, IncMagazine's 'Inc 500,' among other honors. R. Michael Hendrix is a Partner and the Global Design Director for innovation consultancy IDEO. He teaches entrepreneurship at Berklee College of Music and has delivered keynotes for WIRED, Fast Company and SXSW.

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